Marketing Plan: Lux Soap

A common challenge that most consumers will face is ineffective sun screens. This has caused many people to begin to experience an increase in cases of skin cancer. The problem is that research has confirmed these challenges. Yet, no one has utilized the latest technology to create a product that will protect consumers and is environmentally friendly. This proposal is focusing on how this kind of merchandise can be marketed to customers to address this underlying need. The expected outcome is that these strategies will help to redefine how firms are delivering this product to cliental.

Lotion is something almost all of us use. It is as much a part of our daily routines as brushing our teeth. Most people don’t take into account the aesthetic value of the lotion bottle. They are just concerned about the product on the inside of the bottle but not what the bottle says about the product itself. Whether you realize it or not, the manufacturers of lotion bottles tell us a lot about the product by the shape, personality and the way it suggests how it wants to be used. My two subjects are a bottle of Jergens Ultra Healing lotion and Gold Bond Ultimate Men’s Lotion.

Colorscience specializes in cosmetics and suncare products that bring together skin protection, nourishment, and superior color. Their Sunforgettable brushes are the perfect example of this. Each brush brings a layer of natural mineral sunscreen to protect the skin from damaging UV rays, while enhancing the wearer's

Unilever, founded in 1929, is an Anglo–Dutch multinational consumer goods company. Its headquarters are in London, England and in Rotterdam, Netherlands as well. It is the world's third-largest consumer goods company as of 2012. It is also one of the oldest multinational companies in the world, its products include food, beverages, cleaning agents and personal care products. And these products are available in 190 countries.

This report aims to analyse the financial position of Unilever PLC within its daily operating activities and it also compares the company’s performance with its key competitor, the Proctor and Gamble Company (P&G). The report also includes background of both the companies and an industry overview. To better understand the performance of both the companies, the segmental analyses have been done for both region and products. Due to the global crisis, Unilever and P&G both are facing price rise and inflation pressures, also instability in the Eurozone. All these factors are strongly impacting their operation activity and long-term growth decision plan. Finally After a careful examination of the financial ratios of both the companies, we recommend Unilever as a good company to invest as compared to P&G .The reasons for the following can be seen in the report below.

As Luxx Eyes is completely natural, there are no associated side effects or risk of using the product on a daily basis. As with trying anything new, if you have highly sensitive skin, it is recommended to do a small spot test before using Luxx Eyes. It was formulated by dermatologists who know how other eye creams can contain detrimental chemicals and even ingredients that can be cancer causing. They carefully selected natural ingredients that you can feel good about using on your skin every day.

be very clear about my product, whether it is a description of the soap in general, or a specific

The main purpose of this business report is to review the appropriateness of Jurlique cosmetic products for the Australian target market. The key findings are: Australia is a huge market for cosmetic and toiletry industry, while it is full of competition due to the zero duty on American cosmetics; Jurlique is a well established brand for most Australia customers, however, it still needs unique selling points other than natural ingredient to expand its market share. This is mostly based on the product research and development.

Olay started with the product logo of “Oil of Olay” back in 1952 with the “Pink Beauty Fluid”. The brand has since then introduced a number of collections such as Prox, Regenerist, Fresh Effects etc. It rebranded itself as “Olay” back in the 90s and now the brand purpose of Olay can be inferred as “Harness the power of innovation to treat the root cause of skin concerns with quality products to be your best beautiful .”

Health and awareness has become a trending topic in Australia especially because of some few reasons. Presently, people have become aware that medical skincare is an imperative part of their lives and; therefore, a lot of attention has been dedicated to the matter. The support by the government is also a significant influence to medical skincare. Mother Nature is a company that offers medical skincare as a product. Through the Health and Wellness report, it is possible to determine the methods of marketing that will suit the brand effectively (Country report 2011). The viability of the product is also confirmed in the same report because of the attention that many people have decided to place on the issue. Apart from the conventional methods of marketing, the one that stands out most is the use of technology. With technology, especially the internet, it is easy to market the product in the country through the program (Country report 2011).

We aim to provide Australian and foreign consumers with the highest quality skincare on the market while promoting sustainable behavior and reducing our ecological footprint.

Neutrogena uses a slow, more expensive manufacturing process to mold its fragile soap. In choosing this position, Neutrogena said no to the deodorants and skin softeners that many customers desire in their soap. It gave up the large-volume potential of selling through supermarkets and using price promotions. It sacrificed manufacturing efficiencies to achieve the soap’s desired attributes. (trade-offs that protected the company from imitators)

Figure 5: Lush has a large variety of soap, one of its many product line

Cosmetics fall into their own marketing arena. It is the only other product, besides food, that consumers are in constant need of because cosmetics are used in our everyday lives. Cosmetics, in order to have any type of customer base, are made with great quality in mind. With all these different brands offering the same types and qualities of products, Dove had to branch out into another important segment of this cosmetics market. Cosmetics are being used just as much by men as they are used by women, and it is important that a cosmetics product line can compete in the market of men’s products as well. Dove’s main competitors, Nivea, L’Oreal, and Garnier, have not crossed into making men’s products. The lack of men’s products gives Dove a competitive advantage in their arena. Dove has dominated in this category through their marketing and different direction.

It has become so important to protect our skin against powerful sun rays that can give us painful sunburns, and even skin cancer. With the summer upon us, applying sunblock has become a part of the daily routine. Most people have realized how vital it is to apply sunblock, wear long sleeve shirts, a brimmed hat, and sunglasses when going outside in the summer. Although, most do not apply this theory when going outside during the fall or winter months, or even if it cloudy outside. Protecting ourselves from the sun is an important to our well-being and our health. Total Protection SPF 50+, is a company that is trying to change the way that people perceive sunblock. It is hypoallergenic for sensitive skin, lightweight, with no sticky residue, and this one product is safe for the entire family. All sunblock’s should not be created equal, Total Protection SPF 50+ is dedicated to protecting every family from the harms of the sun. This paper will discuss Total Protection SPF 50+, their marketing strategy to reaching customers, and their goals as a company that cares for the health of their customers.