Marketing Plan: Maybelline’s new perfume
The University of Sheffield Marketing Management (MTG 2410) Blagoy Savov (BS11124) 21 August 2012
L'Oreal’s Maybelline, a global, mass market cosmetic manufacturer, has decided to develop and market a new fragrance for women. This report includes research, analysis and evaluation of the market environment for female fragrances. Furthermore, it outlines a marketing strategy for the new product which describes the marketing mix to be used by Maybelline in order to sell its new product addition to the target market.