Marketing Plan Nestle

Almost everyone drinks coffee. Most people view it as part of their basic needs. It is normally the first to be consumed whenever a day starts. It is commonly believed that a cup of coffee makes someone brighter and so able to perform his or her duties actively. This is therefore my chosen product. The following sections describes the path the product takes from the producer to reach me as well as to another consumer in another country which will be Brazil in this case.

According to statistics, Finland is the country with the highest per capita consumption of coffee, and China is the lowest one, but in Finland there are nearly five million residents only, which means Finland will consume a million bags of coffee every year, but the 1.3 billion residents of China will provide approximately 200 million potential coffee consumers, and this will make China becomes a major coffee market. On the other hand, under the same culture background, compare to Japan and Korea, Chinese average annual per capita consumption is only around 20 Cups, but this also means Chinese consumer coffee market has a big room for future growth.

Coffee contains many different compounds and not just caffeine alone. Therefore, consumption of coffee results in diverse health outcomes. This means that coffee can have its advantages and disadvantages.

Coffee, the simple treat of the morning; taken advantage of, and plagued with poor options. Coffee, so many ways in which to treat you; some favorable, other flavorless. Perhaps you are used to the pain of slowly dripping water; even the bubbling cauldron of Turkish boilers.

Relevance: For the most part, many of you drink a caffeinated beverages in your daily lives and today we are going to explore one specifically, coffee.

The active chemical in coffee is caffeine, and too people coffee is used to increase the heart rate or give people an increase in energy. The effect coffee has on people varies between people, the affect one cup of coffee may have on one person wouldn’t be enough to have an effect on another person.

There is an excessive demand and cost for gasoline nowadays, coffee is believed to be the following utmost exchanged product in the global market place succeeding to oil. Coffee is developed way more than fifty nations in a stretch everywhere around the equator and offers an income for more than twenty million growers. Overall, estimation is about one hundred million societies universally that are included in the spreading, releasing, interchanging and selling of the production. During 2001, coffee growers and farms created around fifteen billion pounds of coffee whereas the global market place merely acquired thirteen billion pounds. The overstock in the coffee business is not a typical mechanism and is one of the

According to Yahoo news the article “Go Ahead, Drink More Coffee” informs individuals that coffee decreases the risk of diseases and suicide. A study conducted in Harvard University discovered that people who consume one to five cups of coffee or regular coffee are at lower risk of dying from heart disease, neurological disease, and type 2 diabetes (Miller, 2015). Moreover, the study identified a link between lower risks of suicide in people that drank coffee. Rates of suicide have increased throughout the years and research always related the cause to depression. If the results from the research are true, than coffee can help save many lives.

As everyone knows, America is the world 's largest coffee consuming countries, Americans can drink coffee at everywhere, whether at home, schools, parks, offices and public places, the aroma can be smell everywhere. American coffee culture is unrestricted, like a game of don 't need rules. In General, Americans lived life in the fast lane, they always have a big pot with drip-style coffee, drinks from morning to night. Because of too much water with less coffee, coffee’s taste particularly weak, and therefore, many people thinks that American coffee is difficult to drink. America is the largest instant coffee export countries, however, not many people drink instant coffee in America. Most Americans are more willing to buy coffee from cafe, which is convenient not taste bad. In America’s cities, there are numerous coffee chains distributed on different streets, such as The Coffee Bean, Costa Coffee, McCafe, Peet’s Coffee & Tea, Tully’s Coffee and etc. In so many coffe chain brands, the most famous band is Starbucks.

Coffee has been popularized in the Global North as it contains caffeine and consumers favour the high productivity effect from drinking

As aforementioned, Nestlé is the leading company in nutrition, healthcare and wellness, offering nutritious products for every moment and age. It is the largest food and beverages conglomerate in the world, with a portfolio covering almost every food and beverage category, providing consumers a multitude of products to choose from.

A review of the estimated growth in retail sales of coffee over the next four years indicates that while sales of non-specialty coffee products are expected to decline, sales of ground specialty coffee products and whole bean coffee should rise. Further, sales of ready-to-drink products are projected to rise almost 50%.

Nestle is a Swiss based multinational company which is head quartered in Vevey, Switzerland. There is a long list of the products of Nestle but the most important ones include baby food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks.

I personally believe in the joy that a cup of coffee can bring a person. Maybe it’s the addictive aroma, or the feel of the hot coffee filling your body with a pleasant warmth.

Nestlé design is to offer sheltered, wonderful, helpful and nutritious nourishments to enhance wellbeing and prosperity of buyers of any age everywhere throughout the world. To address the issues and cravings of today's and tomorrow's customers, Nestlé is unequivocally dedicated to Research and Development (R&D) to enhance items and grow new sustenance’s with particular medical advantages.