uk Developing a marketing plan Introduction The NIVEA® brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturisers, deodorant and shower products. In 1980 when Beiersdorf, the international company that owns NIVEA, launched its NIVEA FOR MEN® range internationally, it broke new ground with its aftershave balm product. It was the first
Introduction: Nivea is one of the most large international skin and beauty care brands. It is owned by Beiersdorf, the international company. It was first introduced in 1911 and now extended to 14 products range worldwide from suncare to facial moistures, deodorant and shower products. In 1998, Nivea launched its Nivea for Men range in UK. At that time total annual sales of men's skincare products (facial and shaving preparations) in UK were only £ 68 million Issues: Nivea wanted to increase its
Introduction: Nivea is a German brand specializes in skin- and body-care owned by Beiersdorf Company. It began in 1911 when Beiersdorf developed the water in oil emulsifier as a skin cream with eucerit ‘the ancient Greek word for beautiful wax’ and named it Nivea. In 1980, Beiersdorf launched its NIVEA FOR MEN internationally. Started with men balm for after shaving, this product did not contain alcohol, which can irritate the skin. In 1993, Researches showed that men were interested in skincare
Introduction The NIVEA® brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturisers, deodorant and shower products. In 1980 when Beiersdorf, the international company that owns NIVEA, launched its NIVEA FOR MEN ® range internationally, it broke new ground with its aftershave balm product. It was the first balm on the market that did not
Unit Number and Title: Marketing Planning (Unit 19) Unit Level: Level 5 Unit Code: Y/601/1259 Module Tutor: BM Razzak Email: razzak@londonchurchillcollege.co.uk Date Set: 10/05/2015 Key dates Distribution date: 27/05/2015 Submission date: 1st July 2015 Return date: 4 weeks after submission Introduction Effective planning is essential for any marketing activity to ensure that an organisation realises its marketing objectives. Without planning, marketing activity can be inappropriate
1. Introduction Nivea is an established name in high quality skin and beauty care product. It is part of a range of brands produced and sold by Beiersdorf, founded in 1882, has grown to be a global company specializing in skin and beauty care. Over the past 10 years the company has grown rapidly in the UK by developing a balanced and well managed portfolio of brands. Nivea as one of the internationally leading companies for skin care which are close to consumers, offering them compelling, innovative
HND Business- Unit Manual- Unit 14- Working with and Leading People UNIT MANUAL (STUDY GUIDE) Marketing Planning Unit 19 HND BUSINESS N E NELSON COLLEGE LONDON L S O N C O L L E G E Copy right Author Editor Version Nelson College London Alfred Mbeteh Nazim Uddin V1-August 2013 HND Business- Unit Manual- Unit 14- Working with and Leading People TABLE OF CONTENT Table of content ...........................................................................................................
orientation 3 Barriers to marketing orientation 5 Market orientation concept for new business: 6 Effects of market orientation on the existing business: 7 Mass marketing: 8 Role of mass marketing in developing tactical action programmes 8 Advantages of Mass Marketing: 9 Limitations of mass marketing 9 Market Segmentation: 9 Advantages of Market segmentation 11 Disadvantages of Market segmentation 11 Mass marketing versus Market segmentation 12
100% The closed book examination will be of three (3) hours duration. There is no assignment for this module. 6. Indicative Reading List Core texts: • Brealey, R. Myers, S and Allen, F. (2008) Principles of Corporate Finance, (9th edn) McGraw-Hill: New York • Neale, B. & Pike, R. (2009) Corporate Finance and Investment. Decisions and Strategie,s( 6th Edition). Prentice Hall Recommended Reading: Books Arnold, G. & Estrada, J (2006) The Handbook of Corporate finance. Prentice Hall
The use of the marketing mix in product Introduction NIVEA is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold by Beiersdorf. Beiersdorf, founded in 1882, has grown to be a global company specialising in skin and beauty care. In the UK, Beiersdorf 's continuing goal is to have its products as close as possible to its consumers, regardless of where they live. Its aims are to understand its consumers in its many different markets