Essay about Marketing Plan - New Nivea Product

In 2017, most women have the need to look the prettiest and the gorgeous female ever. Unfortunately, that need leads women to hide their intelligence to show their beauty perfection. In my opinion, the most problem facing women in this time is the enormous amount of effort spent to show the effortless perfection to others. In a result, people will assume the beauty perfection of women is natural while it mostly comes from the plastic surgeries, diets, workouts, and the beauty make up too.

The definition of true beauty continues to evolve as generations pass and new ones emerge. Ulta Beauty, a popular cosmetic store, sells products with the aim to make women feel confident in their skin. Their use of advertisements helps spread the word about new, improved product lines and reach out to potential buyers. Selling makeup is the obvious goal of a cosmetic store, but the kind of consumers they attract and how varies between different franchises. When a company displays their products in one shot instead of in a commercial, the task of conveying the message becomes harder. Ulta Beauty persuades women to purchase their products by pointing out buyers’ insecurities while still appearing to promote empowering feminist values.

“You will never look like the girl in the magazine. The girl in the magazine doesn’t even look like the girl in the magazine” Jessimae Peluso. Throughout American history, women have continued to strive for an ideal of beauty. Although the definition of beauty has varied between generations, the pressure and desire to fit the mold of what society deems “beautiful” remains consistent among women from all eras. Unfortunately, this abnormal example seen in magazines, on runways, and in social media platforms is impossible for the majority of the female population to physically reach. Women are always pursuing the perfect look, turning to plastic surgeries transform them into celebrity ideals. People who desire perfect appearance ignore the nature of beauty itself, naturality is a kind of beauty. In recent years, women in America turned to look at models to find the ideal beauty standard and if they don’t meet them they turn to face lifts and plastic surgery to perfect their appearance.

The Hedo-Falls shower system is the first of its kind. This kind of shower has not been seen before in the market. It offers something totally unique with no direct competition. No company has been ambitious enough to integrate so much into a device that has remained virtually the same for decades. The developers at Quantum Studio decided to take a chance and tap into a new and exciting market. Their risk paid off greatly. There is no direct competition for the Hedo-Falls shower system at this time, but there is secondary competition, such as other basic shower units.

Cosmetic brand Maybelline New York has an emotional effect on a variety of individuals. Their company has not only attracted the attention of women but has caused women to identify themselves as fierce, daring, and most of all beautiful. Maybelline’s eyeshadow advertisement “The Blushed Nude” portrays a young women who is striking, bold and beautiful. Maybelline wants consumers to feel beautiful and their advertisement provides the image and desires a women seeks in accomplishing natural looking beauty. Women wish to identify themselves as beautiful and belong to a

Americans have grown to try and look their best no matter what and this all stems from the way people view body image. Today someone could have anything they want done to change their appearance. “We are a culture of beauty junkies, addicts continually looking for our next fix to keep us looking young and pretty” (Masterson). Masterson believes that people are addicted to beauty and it is almost like a drug. This is not far from the truth. People go overboard to look as good as they possibly can with things like plastic surgery, botox, and even simple things like makeup. With the obsession with beauty as bad as it is today one seems to never be satisfied with how they look. “But that uplifting message--I'm OK the way I am--is overshadowed by the dark view readers are left with of a society obsessed with looks that isn't showing signs of stopping” (Masteron). The idea of someone being ok with their appearance gets quickly changed when they look around and see the world and the obsession it has. This is a huge reason body image is so bad in America now, because as soon as someone feels comfortable with their looks the standard changes. America’s obsession with looks is one of the biggest factors in the negative change towards body

While people consider it to be an art form in today’s world, in the field of advertising these programs help to alter a person and their body to promote absolute flawlessness. The images are so extensively manipulated so as to produce the person with perfect skin, perfect features, and a perfect body.

Beauty is an ideal that materializes in all different types of women. This notion is one that a majority of women across the world learn to strive for. They fill their lives with daily routines that maintain an image as close to perfection as they can. Exercising, putting on accessories, picking their outfit of the day and attempting to apply varying amounts makeup for an effortless look is a lifestyle common to many womem. Despite these notions, CoverGirl promotes a message that one’s own look is not as strenuous as countless women believe it to be and that applying makeup every day does not imply that women are required to create masks or layers of fake skin to feel beautiful. Makeup should simply be an aid for women who need that extra boost of confidence for the day. CoverGirl proves this to their loyal customers through their “Easy, Breezy, Beautiful, CoverGirl” campaign. This slogan explains their goal; it highlights the importance of natural beauty and embodies the idea of simply enhancing that beauty with just a touch of their makeup. Advertisements can deceive with the words that they say and the images they show, but there are always stronger factors that overcome the hidden assumptions in every advertisement. In the end, the audience is persuaded to seek the product and the goal of the advertisement has been achieved. CoverGirl uses the appeals of ethos and pathos in their advertisement to promote a claim that all women have a natural glow and beauty that can be

It attracts attention by putting Sofia Vergara, a popular actress on the page. With that, it stimulates desire because even though she has aged, it does not seem like she has. It seeks action by listing three reasons that it will do to your skin. The ad creates conviction by stating “ Start today to make tomorrow more beautiful!” Thus, persuading the reader that this product will make them look young and beautiful.

Women always have doubts whether or not their bodies are good enough. Advertising companies found exploiting these doubts whether man or woman are very profitable. In an Aveeno Active Naturals ad featuring Jennifer Anniston; focus, lighting, and framing draw attention to her flawless skin feeding off women’s insecurity that their bodies are not good enough; nevertheless women could have as flawless skin as Jennifer’s if they use this specific product.

The look to be beautiful is not an easy costs in America, the costs of maintaining beauty and the prices of beauty products and treatments in the U.S. is sat at $59 billion, whereas 8.4 million women in the U.S have undergone plastic surgeries to enhance their beauty. (occupytheory.org) (statistics) 2. As beauty pageants are on the rise it has become a dominant part of culture, with over three million young girls competing in beauty pageants every year in the U.S. alone. (occupytheory.org) (analogy) B.

A wise person once said “we never notice the beauty because we are too busy trying to create it”. With social media promoting the idea that a beautiful woman is flawless, it is hard for women to feel good about themselves. From a young age to late adulthood, women constantly struggle to look beautiful in our culture’s eyes. One of the biggest issues we face is the use of photoshop. Magazines and billboards edit their models so much that it hardly looks like the model when the editing is completed. It is time to teach girls that what they do for society is far greater than how they look to society. It is time to stop hating our flaws and start embracing them. It is time to promote natural beauty rather than dwell on the impossible task of attaining

In the top left corner, the “100 Beauty Awards” symbol creates a trust factor that proves to the reader that this product is award worthy in the beauty department. The vague yet appealing words such as “high-tech”, “revitalize”, “radiant”, and “age-defying” make this product seem modern, efficient, and effective. Overall, this advertisement is most effective because it lures women into believing that this anti-aging serum will give them control over one thing: time. By making women feel unsatisfied with their looks and self-conscious about their age, CLARINS builds the foundation for which women will buy their product.

Everyone loves to feel beautiful, but what is the price? Everyday there is a woman painting painting her nails, a man running gel through his hair, and a mother rubbing lotion on her childs skin. These are looked over like normal activities but they contain a dark secret. This secret can lead to death, pain, and injuries. In fact, it has been in the dark so long, that many people choose to ignore it. What is this secret? Well, the beauty industry hides an ugly truth: It has flaws in the system that lead to mislabeling of products, unregulated chemicals in formulas, and dangerous diseases in cosmetologists.

Often times, women are pressured by the mainstream media to upkeep a stellar appearance. They are expected to measure up to high standards without question. Even before most girls reach puberty, commercials are bombarding them with small Barbie esque makeup kits filled with lip glosses and chalky eyeshadows. The impact it has on impressionable children, both girls and boys is something that will likely last a lifetime if unlearned. Cosmetic companies who are marketing to young ladies say they can simply improve their looks to gain acceptance from their peers if they use the products they are selling. The makeup industry is a multi million enterprise that makes a profit from women’s insecurities and amplified pressures from society as a common tactic many cosmetic campaigns use is to push women to embrace the ‘natural look’ by providing products that will make it appear as if the individual is not even wearing makeup. Companies will spout out that with these products, the end result will be ‘you, but better.’ It is somewhat of an underlying and slightly manipulating slogan, as if to say how a woman appears could be improved because it is lacking in the moment. This distorts how we all believe how a woman is suppose to look.