Marketing Plan: Oatmeal

This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project. Write a 1,400- to 1,750-word paper that includes the following:      An overview of the existing organization A description of the new product or service An explanation of the importance of marketing to your selected organization’s success A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product or service The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service

The strategy employed by NOVA as a means of accomplishing these goals incorporated several specific elements. The first was the need to determine and understand the relevance of mobile phone ownership and utilization within the U.S and then, extend this to the specific utilization of smartphones which would allow for mobile access to dynamic Internet content and apps. Smartphone usage across the U.S exceeded 60% utilization by early 2013 and continues to grow which outlines the potential benefits of targeting such users across specific marketing campaigns.

A marketing plan is a comprehensive blueprint which outlines an organization 's overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling.

As modern society carries smart phones with them wherever they go, marketing opportunities are created making it possible for someone to browse the internet, use a search engine, watch a video, connect with social networking, just about anywhere they are at any given moment. As a matter of fact, 79% of

o Marketing plan is a document that lists activities aimed at achieving particular marketing outcomes in relation to goods or services. The plan provides a template for

You can refer to your textbook to help you to write the Marketing Plan. For specific guides on writing the marketing plan please refer to Chapter 2 of your textbook.

Technology is one of most significant element which shapes our life in contemporary society and plays an influential role in marketing strategies (Kotler and Armstrong, 2012, p. 104). Technologies not only create new products but also create opportunities to marketers. Applications on smart phones and tablet computers are the typical innovation in this generation, and the of power influence of applications in marketing are unpredicted. Masters Home Improvement valued and launched an application on iPhone (Masters launches real-time customer service app, 2013). This application not only provides the basic function such as searching information and purchasing products but also offers some special functions such as “chat now” which connects directly with Masters’ service

Out of the 5 billion mobile phones in this world, 1.08 billion are smart phones. Smart phones are liable to have very few applications or they can have up to over 300 applications. Applications, also known as apps, allow us to do multiple tasks via smartphone. For those of us who own an iPhone, there are over 3000 apps located in the iTunes application store. There are many very useful apps that are used in the day to day operation of multiple lives. According to The Christian Science Monitor Weekly, “There’s an app for that,” is more than just Apple’s marketing mantra. A lot of people say smartphones have not changed our lives, the applications have. According to Quartz, the top 5 apps used in 2015 are Facebook, YouTube, Facebook Messenger, Google Search, and Google Play.

The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan:

There are many definitions of the term “marketing”. My personal definition of marketing is the advertising of a business to promote its products or services to the public by means of radio, newspaper, billboards, etc. According to Kotler and Keller (2012), “Marketing is about identifying and

2.Consumers spend more than 34 hours per month browsing the web or using apps on their smartphones2

Your audience is exploring websites when their commuting, visiting a friend, or waiting in line at the grocery store. Research found that “mobile devices now account for nearly 2 of every 3 minutes spent online.”

Putting together a marketing plan is often labor intensive and as a result, can often take many employees from several departments. In addition, because a market plan is essential to the success of the company it simply requires many people each contributing in their particular area of expertise.

Product Lines: The best product strategies usually start with a product concept, which is a general idea about a particular product. It is to create an outline for the product, including features, dimensions and even a price range, that shows the strengths of key competitors and their products.

The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrate the most vital features. The important point to remember is that the marketing plan is a document designed to present concise, cohesive information about a company’s marketing objectives to managers, lending institutions, and others who