Marketing Plan
Final Project
Holders
Marketing Plan
Table of Contents:
I. Executive Summary……………………………………………………………………………………………… pg 3
A. Key points
B. Unique differences
II. Environmental Analysis………………………………………………………………………………………..pg. 4
A. Marketing environment factors
III. SWOT Analysis…………………………………………………………………………….……………………….pg. 5
A. Strength
B. Weaknesses
C. Opportunities
D. Threats
IV. Marketing Objectives……………………………………………………………………………………………pg. 6
A. Inventory
B. Promotion
V. Marketing Strategies………………………………………………………………………….………………..pg. 6-7
A. Target Markets
B. Marketing Mix
1. Product
2. Distribution
3. Promotion
4. Pricing
VI. Marketing Implementation…………………………………………………………………….……………pg. 7
A.
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Also I have family that also work in the construction field and have the same access to lumber and material as I do. Building the product will only cost my time. Already having the tools and equipment for constructing the product will help my product take off quicker than if I would have to buy all the tools and equipment.
Weaknesses:
Being just myself as of right now can be a potentially huge weakness. If my product takes off faster than I can produce, my customers, and potential customers could have bad sense of business from me and could hurt my image by seeming unreliable. If my product takes off and I try to expand it would be very costly. I would have to buy more tools and equipment, more labor, and it would take up more of my time from work. Also when expanding I may have to use my own capital, and it may take longer to show profit.
Opportunities:
Having small or no competition, I may find some serious buyers of quantity. If this were the case I could potentially own and open a store in the future. Also having little or no competition can allow my product to expand virally in the area.
Threats:
Again because I’m small and new to the market it would be easy for a huge competitor to run me out of the market by underselling me or have better resources of advertising. Also my product would not be hard to replicate or copy, so if there turned out to be a huge market for this product anyone could jump
It is extremely difficult for new products to find success within the first year and even successful products might only be on the shelves for three years.
PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have
product and starting a price war with competitors that would damage margins. In addition, a low priced
Making the decision to become a supplier for a demanded service or product is one of the initial steps in opening a business unit. Knowing the strength of the competition helps suppliers in developing a strategic business plan. A business plan is a well utilized tool in many economic decisions. Setting goals, such as, becoming the industry leader in five years has further impact on economic decisions. The decision of starting small, with very slow controlled growth verses starting out “big” influences how much initial capital has to be raised for a project.
The positive outcome with this strategy is that it would create excitement with customers to buy our product compared to the competitors. It would create awareness about our product to our customers and possibly new customers. By implementing this strategy, it could strengthen our market share.
(Mindtools.com, 2015) “Putting the right product in the right place, at the right price, at the right time”. It 's quite straightforward, you simply need to make an item that a specific group of individuals need, put it or sell it somewhere where those same individuals visit consistently, and value it at a level which coordinates the quality they understand they get of it; and do all at a time they will all want to purchase it. At that point you have it made!
For any innovation, a company needs to ensure it has developed good network relationships in order to obtain support for its innovation. This is because of the generic market acceptance process. The market acceptance process starts with building relationships with the adoption networks, which should start before the innovation is launched and continue after the innovation has been commercialized. Once the product has received backing from the adoption network, early adopters will be willing to purchase the product because of the technological innovation which they would be willing to access for themselves. Once a product has been accepted by the early adopters, and they give it
It can help to pull customers’ needs and preferences in a direction where you want them to go, which is ideally away from the competition’s trends. This has a double effect of you taking market share from them, and making R&D pricier for the competition. It’s also riskier, because at an initial point you have make that same big expenditure yourself, and it may not work, or the competition is doing something equal or superior.
If your business is profitable, it is more likely that other individuals will enter the same business as you hoping to be as successful as you are. The other businesses in the same field will be competing with you for the same customers. Other sellers may try to offer more and better services to win a share of the computer business. They may also try to lower prices of their services. Because of the strong pressure of competition, business firms must steadily try to provide the best services, create the best products and sell their products at the lowest prices. An example of this is the 2 different service stations in our community. We have Cefco and Chevron service stations. One might sell cheaper products ,such as gas, to compete with the other service station so they can have more
One of the key factors that contributes to the cost of home improvements pertains to the materials and equipment needed for the project. Many homeowners commonly head down to a local home
Any potential competitors would be obliged to invest crazy amounts of money in Research and Development to differentiate itself from the current players of these industries. Furthermore, it could not be easy to make agreements with other players to benefit from economies of scale. Nevertheless, it should be mentioned that small artisans could propose competitive products but only on a very small scale
There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.
Another quality of perfect competition that may be overlooked, but is vital to this industry is the ease of entry into the market. Start-up franchises within this market structure can begin operating with relatively low initial investments (compared to other industries). This is not the case where monopolies are concerned. There are numerous barriers to entry into monopolistic market structures, capital being one of the most prominent barriers.
Starting a new product is never easy for a company. The difficulties they face are diverse in nature, and often they lack initiatives so that customers are not interested in the product.
competition, and the opportunity. In order for me to create my business I have to have a