Marketing Plan

1539 WordsJan 22, 20147 Pages
Marketing Plan Final Project Holders Marketing Plan Table of Contents: I. Executive Summary……………………………………………………………………………………………… pg 3 A. Key points B. Unique differences II. Environmental Analysis………………………………………………………………………………………..pg. 4 A. Marketing environment factors III. SWOT Analysis…………………………………………………………………………….……………………….pg. 5 A. Strength B. Weaknesses C. Opportunities D. Threats IV. Marketing Objectives……………………………………………………………………………………………pg. 6 A. Inventory B. Promotion V. Marketing Strategies………………………………………………………………………….………………..pg. 6-7 A. Target Markets B. Marketing Mix 1. Product 2. Distribution 3. Promotion 4. Pricing VI. Marketing Implementation…………………………………………………………………….……………pg. 7 A.…show more content…
Also I have family that also work in the construction field and have the same access to lumber and material as I do. Building the product will only cost my time. Already having the tools and equipment for constructing the product will help my product take off quicker than if I would have to buy all the tools and equipment. Weaknesses: Being just myself as of right now can be a potentially huge weakness. If my product takes off faster than I can produce, my customers, and potential customers could have bad sense of business from me and could hurt my image by seeming unreliable. If my product takes off and I try to expand it would be very costly. I would have to buy more tools and equipment, more labor, and it would take up more of my time from work. Also when expanding I may have to use my own capital, and it may take longer to show profit. Opportunities: Having small or no competition, I may find some serious buyers of quantity. If this were the case I could potentially own and open a store in the future. Also having little or no competition can allow my product to expand virally in the area. Threats: Again because I’m small and new to the market it would be easy for a huge competitor to run me out of the market by underselling me or have better resources of advertising. Also my product would not be hard to replicate or copy, so if there turned out to be a huge market for this product anyone could jump

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