Marketing Plan

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Course Project: Marketing Plan for Chipotle Mexican Grill to offer a Delivery Service DeVry University, Keller Graduate School Of Management MKTG522 Marketing Management For 1.0 Executive Summary Chipotle Mexican Grill is known for the gourmet meals and has many locations throughout the United States and their customer base continues to grow. Chipotle has been in existence for as long as they have because they have listened to their customers and their needs as can be evidenced by the additions to their menu over the years. One such need of the customers of Chipotle Mexican Grill is a delivery service. Food delivery came about because of a need. In the Second World War, many homes were…show more content…
The masses enjoy their food so much which explains the level at which the fast food chain has been growing. An advantage of offering this service would be that customers will be able to visit the company’s website and be able to make their purchases online. Their website is extremely user friendly thereby making it easy to use. Allowing customers to be able to order online, provides convenience for them as they can do it from the comfort of their home instead of having to make the trip out. Chipotle Mexican Grill has a loyal customer base and they have acquired that through the quality meals they provide to their customers. One of the biggest weaknesses that will arise from the proposed service is having to contend with transportation and insurance costs. The driver would need to be paid in addition to the fact that fuel will be needed on a weekly basis and is very expensive. Taking on this venture will provide several opportunities for the fast food chain. SWOT ANALYSIS | Strengths | 1. Ability to sell products online 2. Convenient for Customers 3. Customers will support it | Weaknesses | 1. High Transportation Costs 2. Insurance Costs 3. Limited Startup costs | Opportunities | 1. Increase profit margin 2. Company Growth 3. Create more awareness of Company | Threats | 1. Competition 2. Increase in ingredients may cause an increase in price | 2.3 Competition Since

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