Marketing Plan

2540 Words Aug 25th, 2013 11 Pages
Table of Contents:

* Outline_______ ___________________________________________3

* Introduction_______________________________________________4

* Objectives____ ____________________________________________ 5

* SWOT Analysis_____________________________________________6

* Marketing Mix______________________________________________7

* Conclusions ________________________________________________8

* Bibliography _______________________________________________9

* References ________________________________________________10

Outline:
A. introduction:
First of all my topic will be about promoting a drink that is new in the Market and which will be drink in my pub and soon in the supermarket and
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However, the marketing communications objectives set in the plan is to sell this product and let it be the first in market by making people drink it and come to my pub to enjoy and have fun and try my new product.

And the final question will be:
Will it be a good idea to produce this drink while opening my new pub or it will be a failure strategy? what is the impact of our competitors on our sales and in our new product?

First of all my topic will be about promoting a drink that is new in the Market with new brand name (Alcobom) and which will be drink in my pub and in Lebanese supermarket and stores.
The product that we have chosen to do our research on is mixing kind of alcohol with an energy drink with new brand name (Alcobom). I will produces and sell this new energy drinks. It specializes in adult’s drink. The company and brand are new to the market. In order to provide a useful plan, the target segment has been identified and defined, a SWOT analysis has been carried out for the brand and organization, and marketing communications objectives have been set. The plan identifies the target market through segmentation variables. Finally the marketing communications objectives will be set in the final section.
In order to develop a sufficient marketing communications plan, it is necessary to first know the target market that marketing messages will be directed toward. And this could be approved by developing a sufficient marketing communications plan, it is…

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