Marketing Plan

3553 WordsApr 6, 200515 Pages
Table of Contents Page 1.0 Executive Summary 3 2.0 Situation Analysis 3 2.1 Overview 3 2.2 Current Market Situation 4 2.3 SWOT analysis 5 2.3.1 Strengths 5 2.3.2 Weaknesses 6 2.3.3 Opportunities 7 2.3.4 Threats 7 2.3.5 Keys to success 8 3.0 Objectives 8 4.0 Marketing Strategy 9 4.1 Overview 9 4.2 Mission 9 4.3 Target segment 9 4.4 Positioning 10 4.5 Communication Program 10 5.0 Action Program 11 6.0 Expenses Forecast 12 7.0 Implementation Controls 13 1.0 Executive Summary The consortium of Memphis community theatres including Germantown Community Theatre, Theatre Memphis, Playhouse on the Square, Circuit, TheatreWorks, Harrell, and Arlington Arts Group provide immeasurable value in increasing cultural quality of…show more content…
This diversity helps community theatre appeal to a wide range of audiences from young midtown residents to the families in the suburbs. There is a vexing trend in TV shows and movies towards catering to a majority audience who prefer slang, sex and violence. Community theatres could be the one place people could go often to feel nurtured and engaged in a cultural quality of life. Community theatre could be the medium where the audience feels that they are interacting with the actors, directors and players. Very often, especially in children's plays, the actors are drawn from the local neighborhood. This intricate association with locals could be leveraged to get the acquaintances of the participants to promote community theatre. The University of Memphis, Rhodes College, & Christian Brothers University have strong theatre programs that produce a continuous supply of ardent advocates and actors for community theatres. The boards of various community theatres are full of influential people and opinion leaders whose contacts could amplify marketing efforts. The economy of Memphis depends more on a growing service sector and less on dying manufacturing and agriculture. Thus the existing workforce of Memphis has not seen a debilitating effect on their wages and there are new opportunities for younger workers too. These two factors keep the community of greater

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