| Marketing Plan | TODO’s | | Connie Brewer | 4/27/2010 |
Marketing Plan for errand service. |
Outline
I. Executive Summary II. Company Description III. Strategic Focus and Plan Mission Goals Core Competency Sustainable Competitive Advantage IV. Situation Analysis SWOT Analysis Industrial Analysis Competitor Analysis Company Analysis Customer Analysis V. Marketing Product Focus Target Markets Points of Difference Positioning VI. Marketing Programs
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Non Financial Goals I will donate a percent of my earnings to M.A.D.D. Mothers Against Drunk Drivers for their help with regulating laws for drunk drivers. And donate time with A.A. Alcohol Anonymous
Core Competency and Sustainable Competitive Advantage Everyone needs a little help every now and then for those unexpected events in life we all encounter. There just aren’t enough hours in the day to get everything done. Well that’s where we come in to help turn that day around and lend a helping hand. We will have an advantage by promoting green with advertising let us do your errands to keep traffic emissions lower.
IV: Situation Analysis
SWOT Analysis Strengths: * Good, reliable and safe * Excellent customer service * Low overhead * Lived in Bakersfield all my life so know the area and shortcuts to save on drive time * Excellent driving record * Bonded employees for no security leaks
Weaknesses: * Economic factors * Price of gas * Not enough beginning customers * Wrong type of advertising
Opportunities: * The middle class families have not been affected by the recession yet, which means that they are still sitting pretty. * Only a few delivery services in town to compete with * Everybody has errands * To build strong
Burgers on call will be a Pty (LTD) company with the view to become a nationwide brand. We wish to offer a healthy burger alternative by only using the best ingredients. Our unique “build your own” menu option allows us to cater for clients specific taste buds.
As previously stated, there is currently no other electronically programmable pill dispenser on the consumer market. Prior to patenting the XG Electronic Pill Dispenser, consumers were mandated to open their pill containers each and every time dispensary was required. This is the main avenue of personal, medical dispensary in use today.
There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.
The sample plan in this document is provided as a guide only. Please apply your ideas to this guide, and use all applicable segments to construct your marketing plan. Please refer to the assignment sheet posted in blackboard for more specific instructions on this assignment.
The consortium of Memphis community theatres including Germantown Community Theatre, Theatre Memphis, Playhouse on the Square, Circuit, TheatreWorks, Harrell, and Arlington Arts Group provide immeasurable value in increasing cultural quality of
They have a website where they post the products that they currently have. In addition, they show actual photos of celebrities wearing a similar item of clothing that are being sold on their site.
This part will provide main information on the predecessor referring to sales. A more detailed analysis of the market share will be given later in the 3rd chapter. The PlayStation 3 and PlayStation 3 Slim
What is marketing? My personal definition of marketing is getting your product or service out in the open and communicating the benefit it can serve to the public or a particular industry. In order for your marketing plan to be successful, you have to decide which customers to target your marketing strategies towards. You have to make these customers believe that they need your product and tell them how it will create value for them. Using the marketing mix of tools called the four P’s of marketing which include product, price, place, and promotion to show customer’s how your product or service can deliver satisfaction and bring value to them. For example, when Apple releases a new product like the iPad, it uses a marketing mix of tools approach consisting of the four P’s to make its product a bestseller. Apple announces its product and describes all the features it will consist of and how these features will benefit you. They allow the product to be purchased at multiple price points depending on the capabilities you desire, broadening the range of target customers. The iPad will more than likely be sold at places that the already famous iPhone is sold. And finally, promotions for the product are usually aired on the news and Apple website. In addition, press conferences are usually held with a variety of tech blogs and websites reporting on its debut. As you can see, this way of marketing can have a very successful outcome for the company and the customer. A key point to
A marketing strategy is vital for any business, and the focus of any marketing strategy is to make sure that both your products and services are meeting not only the needs of your customers, but the long-term relationships with them as well. In order to be truly successful, a marketing plan must be flexible to allow for changes in your customers perceptions as well as demands, merely creating a marketing plan is not enough. Furthermore, your marketing plan should be monitored periodically for its effectiveness and any adjustments should be made accordingly.
Our toothbrush iss not selling at where we want it to be. While we receive good marks from the American Dental Association, have competitive prices and spend on television/print advertising, we finish 3rd or 4th overall in the rankings. This is not acceptable. While we are near the top of the market, this is not where this product should be. The consumers tell us they have no positive or negative feelings towards our product, and that is a cause for concern. Something needs to be done to boost sales, and being stagnant in this department is not generating the revenue we need to become number one. How can we avoid this mediocrity? We must research and identify a target market and take bold, drastic measures in advertising that will make our product soar to the top.
Marketing plans are essential to businesses and companies in terms of coming up with a meticulous plan to market and advertise products, such as food brands you would see on supermarket shelves. For example, marketing and advertising highly revolves around a marketing plan as it plays an important role in organising and facilitating a marketing campaign (Kotler et al., 2009). Marketing plans consist of multiple different components/sections which, when put together form the overall plan as a whole. The overall goal of a marketing plan is to convey the best possible course of action a business or company can take to ensure a successful market and how it can be done and sustained for a period of time (Westwood, 2006). The plan will be broken down into sections and described and explained throughout this report. The barriers of marketing plans will also be explored, and food context examples will be given. The several marketing plan sections, as identified in Kotler et al (2009), are as follows: background information, the executive summary, current marketing situation, objectives, marketing strategy, action programmes, projected income statements, controls, evaluating and the implementation of the marketing plan.
Any company, of any size that is successful in marketing always starts with a marketing plan. Large companies have plans with hundreds of pages; while small companies can get by with a half-dozen sheets. You should at the very least refer to it quarterly, but better yet monthly. By adding monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. Any marketing plan begins with an assessment of your company’s current situation. This should include the 5 Cs; customer, company contest, collaborators and competitors. You can then draw on these to develop segments and chose what sections you want to focus on; per the strategizing stage which consists of segmentation, targeting and positioning. The STP segments usually involve summaries of marketing research. Marketing and financial goals then stipulate the objectives the company wished to achieve and how success and your return on investment will be measured. The 4P section; product, price, place and promotion section will be long and detailed because it should contain all the small details of your marketing plans as well as the master plan of your strategy. You should at the very least refer to it quarterly, but better yet monthly. By adding monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.
Project Management Scope Statement Please provide guidance on how to develop a 5 to 7 paragraphs that will allow me to determine the marketing deliverables for this project adn provide resources. I 'm attaching the original scenario.
In our country there are various types of soft drink available, but Green Coconut water is rear in Bangladesh. So, we want to market Green Coconut Water. We have prepared this feasibility plan on that basis. We have assigned a name for the product as “Malala”. Since the raw materials are very much available in our country, we have decided to give the product an indigenous image.
The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats.