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Marketing Plan

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| Marketing Plan | TODO’s | | Connie Brewer | 4/27/2010 |

Marketing Plan for errand service. |

Outline

I. Executive Summary II. Company Description III. Strategic Focus and Plan Mission Goals Core Competency Sustainable Competitive Advantage IV. Situation Analysis SWOT Analysis Industrial Analysis Competitor Analysis Company Analysis Customer Analysis V. Marketing Product Focus Target Markets Points of Difference Positioning VI. Marketing Programs …show more content…

Non Financial Goals I will donate a percent of my earnings to M.A.D.D. Mothers Against Drunk Drivers for their help with regulating laws for drunk drivers. And donate time with A.A. Alcohol Anonymous

Core Competency and Sustainable Competitive Advantage Everyone needs a little help every now and then for those unexpected events in life we all encounter. There just aren’t enough hours in the day to get everything done. Well that’s where we come in to help turn that day around and lend a helping hand. We will have an advantage by promoting green with advertising let us do your errands to keep traffic emissions lower.

IV: Situation Analysis

SWOT Analysis Strengths: * Good, reliable and safe * Excellent customer service * Low overhead * Lived in Bakersfield all my life so know the area and shortcuts to save on drive time * Excellent driving record * Bonded employees for no security leaks

Weaknesses: * Economic factors * Price of gas * Not enough beginning customers * Wrong type of advertising

Opportunities: * The middle class families have not been affected by the recession yet, which means that they are still sitting pretty. * Only a few delivery services in town to compete with * Everybody has errands * To build strong

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