Marketing Plan- Pepsi in Pakistan

5680 Words Oct 16th, 2012 23 Pages
Contents ACKNOWLEDGEMENT 3 EXECUTIVE SUMMARY 4 CHALLENGE 5 New product category 5 Product line extension 5 Incremental Improvement 5 INTRODUCTION TO THE COMPANY 5 SIGTUATION ANALYSIS 7 COMPANY ANALYSIS 7 MISSION STATEMENT 7 VISION STATEMENT 7 MARKET SHARE 8 CUSTOMER ANALYSIS 8 CUSTOMERS: 8 CONSUMER DECISION PROCESS: 9 COMPETITORS 10 COLLABORATORS 11 CLIMATE: 12 ECONOMIC EFFECT ANALYSIS 12 POLITICAL EFFECT ANALYSIS 13 TECHNOLOGICAL FACTORS: 14 SOCIAL AND CULTURAL ANALYSIS 14 SWOT ANALYSIS OF PEPSI 15 STRENGTHS 15 WEAKNESSES 15 OPPORTUNITIES 16 THREATS 16 MARKET SEGMENTATION 16 BEHAVIORAL BASE 16 CONGNITIVE BASE 17 SELECTED MARKET STRATEGY 17 PRODUCT 17 BRANDING: 17 LOGO 18 PEPSI SLOGAN 18 PRODUCT LINE 19 …show more content…
It was 2.25 liter bottle introduced few years ago in Pakistan. The purpose of this packing is to offer the Pepsi to a family for one or two time meals. Price of this pack is also kept low so that is can be affordable easily by the consumers.

INTRODUCTION TO THE COMPANY
Pepsi International is a world renowned brand. It is a very well organized multinational company, which operates almost all over the world. They produce, one of best carbonated drinks in the world. Pepsi is a symbol of hygiene, quality and service, all over the world. Pepsi is producing Cola for more than 100 years and it has dominated the world market for a long time. Its head office is in New York.
HISTORY OF PEPSI COLA
It was first introduced as "Brad's Drink" in New Bern, North Carolina in 1898 by Caleb Bradham, who made it at his pharmacy where the drink was sold. It was later named Pepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A

More about Marketing Plan- Pepsi in Pakistan