Marketing Plan-Pet Sitting

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Running head: MARKETING PLAN 1

Marketing Plan Proposal – Vicki’s Pet Care Services Galore

Vicki VanDreel

Ottawa University


Marketing Plan Proposal-Rationale

The student writer is offering a marketing plan involving a new for profit Pet Care service.

From late 2006 to 2009 I began a private consulting business so there is some inherent experience

with the administrative set up of a private business. While unplanned, I quickly learned how to
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There is one national website that provides

linkage to the applicable type of service however the targeted geographical area does not list a

service provider for this targeted area. The closest is 25 to 40 miles away. A close friend of mine

who lives 13 miles away has a pet sitter who provides limited services to just one area; Sun City

West which is a five mile radius and she also maintains a full time job.


METRICS - Vicki’s Pet Services Galore

The Goals and Objectives for starting my new business named: “Vicki’s Pet Care Services

Galore” include: Commence a new and successful Pet Services business within the next twelve

months. The success will be statistically measured by setting forth and tracking the following

objectives: 1) Gain ten (10) new customers every thirty (30) days; 2) Set and maintain a 90% (or

more) customer satisfaction rating every ninety days from the verbal and written surveys received; 3)

Retain at least fifty percent of original customer base for continued and planned future services. 4) A

net profit of $2,000 (or more) per month for the first three months and an additional $1,000 (or

more) every 3 months thereafter. 5) I have set an advertising goal of 2 to 4 hours per week in order

to elicit new customers and maintain efforts to get the word

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