Marketing Plan: Phase 1

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Marketing Plan: Phase l

This marketing plan will give an overview of the existing organization and describe a new product or service. An explanation of the importance of marketing for the selected organization’s success will be addressed. A SWOTT analysis on the new product or service will be written. In addition, the marketing research approach used to develop the marketing strategy and tactics for this new product or service will be stated (University of Phoenix, 2011).

Existing organization overview

Starbucks is the existing organization for the marketing plan. The first Starbucks opened in 1971. The company was located in Seattle’s historic Pike Place market. Starbuck has always offered some the world’s finest
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In many businesses, marketing needs to be a core concern, and often the overriding concern when it comes to running a successful business. The Marketing Department is responsible for communications to their customers, consumers and referral sources. It is responsible for ensuring continuity and consistency in the presentation of the business brand. It is responsible for the development and placement of advertisements (print and broadcast), all collateral materials (including brochures, posters, fliers, stationery, business cards, signage, consumer and physician newsletters and publications and the development and maintenance of the consumer website, or organization.) It coordinates the organization’s participation in various community events including job fairs and involvement with charitable organizations. The Marketing Department works with the Centers of Excellence and select programs within the company’s system to develop marketing plans and coordinate the activities outlined in the plans.
SWOTT
SWOT stands for the strengths, weakness, opportunity, and threats for the company. The strength within Starbucks stands in their name brand and the quality of the coffee that they service. Not just being a local coffee shop up the road and around the corner but globally. Located in over 48 countries the name means volume, great coffee, and excellent customer service world-wide. Regardless where any venture may take individuals around the world they will still be

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