MKT/421 – Marketing
Facilitator: Chris Ross
April 23, 2007
Sony Electronics – SONO Stick
Introduction
The introduction of any new product can be and intense process for any company. The Sony organization is a large world wide corporation that since its inception has proven to work towards electronics innovation. The new product that Sony is reviewing is the Sono-stick and prior to the development of this product several items will be reviewed; the overview of existing organization, a description of the product, the importance of marketing, SWOT analysis and the market research approach. The full marketing plan for this…show more content… An organization that knows not only its target market but has also researched the best way to market the products to this target market. This will ensure the products are known and purchased. This helps the company to increase revenue and also to obtain funds for future product development and marketing strategies.
SWOTT Analysis The Sono-Stick’s strengths are to replace the current CD-Stereos we have in our vehicles. Rather than a CD player, it would read storable static memory cards, like the ones in cameras and cell phone. Currently consumers are carrying around cables and external speakers because they can 't find the needed connections. The Sono-Stick would solve that problem with its small size and fast data transfer speed. The Sono-Stick’s weaknesses may be the size. It can easily be misplaced. The Sono-Stick’s opportunities will alleviate current connections to IPod 's and other MP3 players to stereos, that require a cord and will only work on certain stereos. This Sono-Stick is like the "thumb-drive" or USB-drive currently used for data storage, but would have a different connector and would act as a keychain. Since there are no moving parts, the stereo can be any shape or size, needing only a display for the driver and passenger interface. Consumers can load their favorite mix of 1000 songs where ever they go, rather than have a box of CD 's, or worry that a
Marketing Plan: Phase l
This marketing plan will give an overview of the existing organization and describe a new product or service. An explanation of the importance of marketing for the selected organization’s success will be addressed. A SWOTT analysis on the new product or service will be written. In addition, the marketing research approach used to develop the marketing strategy and tactics for this new product or service will be stated (University of Phoenix, 2011).
Existing organization
negotiate
Remedy: Continuous progress monitoring of the project
Project phases
The phases of the project are following (Weiss, 2002).
Phase 0: Concept Exploration and Definition. This phase deals with the initial idea and the reasons for the decision on the selection of a single vendor aircraft for the airline TCG Airlines and the definition of the project scope.
Phase 1: Requirements Analysis and Market Analysis. This phase refers to the analysis of the company's claims regarding the appropriate
1. Draw a Gantt chart for the construction phase of the program. What is the completion date
if construction starts in March? What is the completion date of the project if construction
is started in November?
If the project is started on March 1st, 2012, the finish date is July 30th, 2013.
For the November start date, the case does not mention exactly what date the project should
start but rather mentions that it should start after the elections. We do not have the election
date so I will assume
Summary of Point Values for Course Assignments
ASSIGNMENTS Points
Individual (75%)
Defining Marketing Paper (Week 1) (Sunday, January 8th, 2012) 8
Marketing Mix Paper (Week 2) (Sunday, January 15th, 2012) 8
Marketing Research Paper (Week 3) (Sunday, January 22nd, 2012) 8
“Using Perceptual Maps in Marketing” Simulation Summary (Week 4) (Sunday, January 29th, 2012) 8
Environmental Factors Paper (Week 5) (Sunday, February 5th, 2012) 8
Final Examination (Week 5) (Monday, February 6th, 2012)
Phase 1: Research
Good research is the key to success in property development. We start out by arming ourselves with all the information needed to determine which locations have the potential to make money or not.
In this phase we evaluate potential suburbs, neighbourhoods and sites, do a preliminary market study, put together a preliminary budget, carry out a preliminary financial analysis, prepare a timing analysis and review the political climate and the council approval process.
Here are
[STRATEGIC MARKETING MANAGEMENT]
Strategic Marketing Management
by
Aqib Yousaf
Table of Contents
A- What is strategic marketing management & how it is relevant to Air Blue 1
B- Process of strategic Marketing 1
C- What is the link between strategic marketing and corporate strategy
a. This is to promote the satisfaction of the stakeholders as well as build a strong and well-situated name for the Golden Dragon Hotel.
2.4 Project Plan
This Project Schedule will follow a suitable schedule and phases of a project based from the recommendations for a project plan by Harvard Business Review in their 2016 article, The Four Phases of Project Management. These include Planning, Build Up, Implementation and Closeout. Following is
Contents, Tables & References) |
Table of Contents
Section 1.0 1
OVERVIEW OF INVESTMENT AND IMPACT ON FINANCIAL DEPARTMENT: 1
Section 2.0 2
LINKAGES WITH OTHER DEPARTMENTS: 2
Section 3.0 3
MILESTONES AND TIME PLAN FOR FINANCIAL ACTIVITIES: 3
Development of Marketing and the Marketing Process
Derek A Johnson
Herzing University
Dr. Mark Ellis
October 4, 2015
The Development of Marketing and the Marketing Process
Having a well-planned out strategy created by your marketing team is essential to your organization’s success. IT will help you to achieve that goals that you set for the organization and help in attaining the profitability that every business person wants to achieve.
But before we get into how marketing came about