Marketing Plan - Phase Iii

Companies are growing by bringing in new stores to new locations rather than come up with innovation in the terms of bringing the products to the consumer. As written in business insights, the industry is recession proof but personally we believe that the companies’ sales are

During the past decade, retail markets have undergone many changes in their processes, services, and formats. The last part of distribution of the market strategy, retailing serves as a bridge between the final consumer and the mass producers of products. Retailing has reached every corner of the globe, and Wal-Mart has been eying areas where the

Utilization of an effective Leverage and Customer Relations Strategy positions Walgreens in a healthy location to remain a competitive industry force in healthcare and pharmaceutical delivery. Their leading market position provides an edge over present competition. (Walgreen Co., 2014) Remaining agile and coming fast to market with their newly adopted organization can be used as a significant benefit in gaining market share and a competitive advantage. In addition, leveraging the buying power and size of the WBA organization has the potential to realize significant savings that will positively impact the bottom line. (Zacks Equity Research, 2013) Walgreens needs to adopt the details of each strategy identified as updated store-layouts,

After Build-a-Bear lost $50 million in 2012, major changes were implemented by new CEO, Sharon Price John, to turn the specialty business back into a profitable one. However, despite current profitability, a major organizational problem still looms with its inconsistent stock. The benefit of a unique specialty company also has the downside of scaring investors who typically lean toward traditional retail away. In regards to the store-sales comparisons and productivity, many investors are unsure of the potential for the brand to continue to produce profitable stock (Gustafson, 2015).

Through continual research and readings Team Wal-Mart has gained a better understanding and perspective of America’s fascination with Wal-Mart. Despite the constant barrage of negative press relating to its handling of labor issues, employee benefits, vendor practices and customer service, the retailer is able to thrive. Wal-Martfacts.com brings an enlightening perspective on Wal-Mart views and how they and the public perceive its pitfalls. First, we are going to examine the history of the company. Where did Sam Walton get the idea to come up with a retail store like Wal-Mart? Did he actually expect to be as large of the retailer as it is now? Our team wanted to better understand where Wal-Mart is with its corporate level strategy, business level strategy, strategic formulation and it own views on its implementation. W We will further explore some alternative solutions and make recommendations as to where the public views the company in regards to the topics of discussion, and where our team’s views, and its perceptions of where they are today in how well it is

A long-time leader among discount stores, Wal-Mart began experiencing the effects of competition from a variety of sources with 2006 seeing the company reach all-time-low performance (Ferrell, Hirt& Ferrell, 2013). Grocery competitors, such as Kroger and Safeway, have had an impact in the grocery sector, which makes up 40 percent of Wal-Mart’s business. Perhaps most damaging, however, has been a closing of price gap in household and fashion lines between Wal-Mart and fashionable low-price retailer Target. Wal-Mart’s answer to Targets inexpensive yet chic fashion lines was to launch George clothing. The company took out ads in fashion magazines and held a showcase for the new line, but was unable to maintain stock of popular sizes and styles

All of a sudden without researching, Wal-Mart launches a clothing line for their customers without researching any data to identify which market to target with the new clothing line. They were so focused on overcoming Target’s customers that they did not research what has kept their customers loyal with their present goods and services. The Wal-Mart stock prices fell by twenty dollars per share which is a huge loss for the stockholders and shareholders. Wal-Mart and Target cater to totally different demographics so research is important before implementing immediate changes to the market and commodities being

When compared to Target, Wal-Mart offers its customers more of the element of a “one stop shop”. With services and goods ranging from healthcare, home essentials and groceries, many have asserted that Wal-Mart offers almost anything an individual may need for their day-to-day activities. While department stores may benefit from a marketing strategy aimed at a specific market demographic, Wal-Mart’s elements of inclusiveness and vast selection of goods and products make for the perfect storm of success should the CEO adopt a marketing strategy that places an emphasis on the low prices of these products that many customers find essential for their daily routines. In this respect, Wal-Mart possesses a marketing advantage over specialty department stores due to the increased demographic of customer and the ability to somewhat adjust pricing due to surplus (Ferrell, Hirt, Ferrell, 2009). Even with these advantages on their side, the rapid rate at which the company continues to grow is an aspect that should be closely monitored to assess what aspects are truly beneficial and which strategies related to growth are ultimately resulting in a detriment to the company.

Best Buy is the largest North American consumer electronics and appliance retail store. Beneath the direction of Brad Anderson, the CEO in 2006, Best Buy experienced some of its hardest times. There were countless forces and factors that contributed to the difficulty faced by Best Buy. The first major problem to be pointed out is that Best Buy is losing immense market share to Amazon, which had led to a practice of “showrooming” (Best Buy, 10). This term means customers are coming to view the product at Best Buy, and then proceeding to buy them online at a cheaper price. Resulting in these competitive prices taking away sales from Best Buy.

For the innovation in the products, the Walmart must adopt the technology and this will help the Walmart in the innovation in the products. For the analysis and the growth of the company, Walmart has overview on four essential strategies which include market development, innovation, product development and market penetration. It is necessary for the Walmart to change the line of its products and switch to the lifestyle products. Due to the change in the taste and fashion, customers demand new products having the new features (Feizizadeh et.al, 2013

The last key issue was the company’s decision to be acquired by Sears at $1.9 billion where it had the exclusive right to sell Lands’ End product in its retail stores. This new horizontal integration had left a big question on whether Lands’ End will be able to earn profits under this new organization and whether any conflict will arise with this new establishment. At that time the company was facing declining sales in catalogs and already was in talks with Sears in the previous years’ believing that the retail stores would be a key addition to the platform for selling its products. The retail stores would be used to showcase the Lands’ End products and if any product found unsatisfactory through catalog and online purchase could be returned through these stores as well.

The major issue that faces Home Depot in 2005 is its lack of a clear strategy. Home Depot put resources towards addressing process efficiency issues which are in line with cost leadership, but they also invested heavily in obtaining a differentiated position. Although Home Depot appears to be trying to obtain an integrated position, they are failing at both cost leadership and differentiation. Home Depot made significant improvements in their processes by centralizing purchasing and switching to automated inventory management to be a cost leader, but they

In an effort to respond to growing customer needs and enhance their own profitability levels, Wal-Mart decided to develop and sell their own private label products. The strategy behind this change decision was complex and involved a series of factors, such as the rationale for the change, the resources engaged, the strategic steps or the costs and outcomes of the project. These are all assessed throughout the following paper.

Herman Miller, Inc. is primarily concentrated in the business and institutional market. Herman Miller is one of the leading players in the US office furniture industry with a 12% market share. Over the last several years, the entire industry has experienced significant declines in sales due to poor macroeconomic conditions. However, Herman Miller has managed to outperform most of its competitors in terms of profitability, illustrated through strong operating margins and return on sales. Herman Miller has a strong reputation for high quality, innovative products, strong customer service, high customization, and reliability. This strong brand equity enables the company to leverage its brand strength across different market

In this case analysis, we will include some possible resolutions that will help Walmart with these issues and possibly allow them to begin growing their annual sales once again. This plan will not stray from Sam Walton’s Ten Rules for Building a Business, which set Walmart apart from its competitors from its early stages. Before explaining these ideas of improvement, we will