Marketing Plan - Playstation 4

3825 WordsApr 15, 201316 Pages
UoB No 12001015 2 Table of Contents 1 2 Executive Summary............................................................................................................3 Situation Analysis...............................................................................................................4 2.1 Internal Environment...................................................................................................4 General.................................................................................................................4 SWOT Analysis ...................................................................................................6 Predecessor Analysis…show more content…
Later in this section there will be a detailed insight into Sony PS4 major competitors, like Nintendo, Microsoft & PC Gaming. 2.2.1 PESTL Analysis PEST analysis is abbreviated from Political, Environmental, Social & Technological analysis which is a tool used by organization to develop their strategy as this tool provides with macro-environment framework. We added ‘L’ for Legal because in the gaming industry high copyright content is created. Political   Being a global product multiple currencies are involved which impacts revenue Will have to certain certified restrictions like USK, PEGI (age restriction) Economical   Industrial countries were previously overlooked but now they have a potential growing market for console gaming Under developed countries still have a small market for such products hence will have to overcome the same Social    Additional Equipment’s like TV are required in order to use PS4, moreover more advanced TV are required in order to have enhanced experience Digital Natives are growing as more & more age groups join it hence there is more acceptance towards video gaming industry New innovation in gameplay makes gaming more interactive hence bringing people together. UoB No 12001015 9 Technological   Legal 1 different regulations referring to content and age restrictions: USK (Germany) ↔ PEGI (Rest of Europe + North America) New advancements are seen like Blue ray 3D, HD-DVD etc. &

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