Marketing Plan: Power Shirts Essay

Old Navy operates a chain of 960 stores in North America. Old Navy offers its own brand if women’s, men’s, and children’s clothing and accessories at discount prices. According to Yahoo Finance, in 2006, the company’s revenue grew 1.6 percent to $6.86 billion.

In the case of this report, the product category was fashion tops, was based on the assigned Bardot ‘shredded festival top’. The current marketing situation was established for this product category, specific to the Bardot brand. Our group developed a marketing situation, product situation, competitive situation, distribution situation, and a macro environment situation. The target market was established using analysis from the results of a survey administered

Power of Buyers * The company’s marketing capability and use of IT in developing the company’s website has enabled it to track and quickly spot trends in changes to consumer buying patterns. Therefore this shows that the company focuses on what the buyers are looking for and plan to change to suit the buyer.

After the CEO of the time rejected the idea of lowering their prices, the company filed bankruptcy in 1977 and was then bought by Oshman’s Sporting Goods.

Kathmandu Holdings opened its first store in Christchurch in 1987. The company is a leader in the outdoor apparel and equipment sector and listed on the New Zealand Stock Exchange in 2009. Today they operate 47 stores in New Zealand, 114 stores in Australia and 1 in the United Kingdom. They mainly sell Kathmandu-branded products that is designed by an in-house team of designers. The company achieves roughly 95% of all sales from Kathmandu branded products. Sales are achieved via physical stores and an online option via their website (Kathmandu Website, 2016).

Target is a general merchandise store and discount retailer that is considered to be the second largest retailer in the U.S after Wal-Mart. Target founded in 1902 by George Dayton and the first Target store was opened in Minnesota, USA in 1962. The headquarter is located in Minneapolis, Minnesota and manage more than 1700 stores in the united states as of 2015.

Hi-Power is a men’s garment wholesale company owned by my parents. The company was found in 1996 and previously involves the manufacturing department and the wholesales department. The older brother of my father operated the manufacturing department, and my father managed the wholesale department. My uncle designed, produced, and shipped clothes in Fujian, while my father received orders in Guangzhou. Back in that period, when there are few companies consisted of both manufacturing and wholesales and these two departments are so closely connected, the revenue and profit are considerable. After several years when China joint the WTO, many competitors entered into the men’s garment market and quickly seize a big portion of the market share. My uncle decided to close the manufacturing factory, while my father insisted in running the wholesale department in Guangzhou. Since he did not have the original purchase channels, he had to find other partners who could provide clothes for him. He then sells those products to foreign retailers. Reminding the distribution channel, Hi-Power is a wholesaler in the first channel, which is the longest one that includes all producer, wholesaler, retailer, and consumer.

In UK, the consumer market for P & G is matured and there is very little possibility to expand the market. In contrast, the emerging market outperforms the mature markets like UK over the forecast period putting P & G in a valuable position. In case of the market of UK the company is eroded the market shares in a number of categories like bath and shower where Unilever is doing well now a days. P & G produce health care and beauty care products mainly for women which cannot attract the most of the male customers.

When launching a new product, it is better to pursue a brand extension strategy, than to develop a new brand

3. Power of Buyers - This is how much pressure customers can place on a business. If one customer has a large enough impact to affect a company's margins and volumes, then the customer hold substantial power. Here are a few reasons that customers might have power: little number of purchasers, buys expansive volumes, switching to an alternate (focused) item is straightforward, the item is not greatly critical to purchasers, they can manage without the item for a time of time

Your company revolves in a product market, which means you offer goods or services and have to compete with your competitors for customers. The good that your company offers, motherboards, are popular in the electronics industry. Based on the reputation that your company’s product is basically flawless, you already charge a higher price than some of your competitors. Part of what comes with higher priced item, is quality of the item and wonderful customer service. Based on the size of your company, you do not pay your employees as much as your large competitor. We suggest you change this, as you have a wonderful team, some of which are unhappy with their current pay. After conducting a benchmarking study, our suggestion to you is minimal base salary increases for some, and a minimal incentive program for others. Your salary will suffer slightly at first; however, included in this is the creation of a marketing plan to focus on obtaining new clients in new fields, which will increase overall profit for the company. For your employees, they will feel that their concerns were addressed and show how much they are valued by you.

Retail mix refers to the various features of retail strategy planning. Also often called “the 6 P’s”, retail mix details a retail business approach to its products , promotion effort , personnel , presentation ,place & price. A retail mix plan targets strategies to attract customers and influence their purchasing ability. A well planned and integrated retail mix will provide a focussed position in the marketplace and differentiate a retail establishment from its competitors. Various elements of retail mix are:

Wellington Combined Taxis (WCT) came into existence in March 1993 after the consolidation of several Wellington taxi companies under the ‘Combined’ name. Collectively they have been supplying taxi services for over 90 years.

To fulfil the need of people by Opening new stores in 2 different cities wellington and Queenstown because want to explore the brand

The company has a manufacturing unit based in Tirpur, Kerala which manufactures T-shirts and Sweatshirts of a fixed quality.