Marketing Plan- Sony Playstation 3

Sony Corporation is a Japanese owned company, created in 1946 based in Tokyo, Japan. The company competes in the technology market with diversity. This includes video games, computers and computer hardware, television, media players, etc. With that being said, Sony has had their ups and downs over the past few years, just like everyone else in this industry. Things such as the U.S. economy can really affect the future of this company. Now that the economy is on the downfall, things such as entertainment are not as important as paying for food, gas, and other bills. It is important to realize these things as you analyze the company due to the fact that the company

Through the years of all the generations consoles Microsoft’s Xbox and Sony’s PlayStation both prove to be, arguably, number one. The flames of the console war since the release of the latest generation of consoles back in 2013 have been set ablaze by fans and gamers alike. Microsoft had a weak start with the Xbox One and with nonstop updates and quick releases they crushed their competition. What exactly makes Xbox better?

As sales of Nintendo’s Wii and DS dominate the PlayStation 3 and Xbox 360, and PlayStation Portable, respectively, the pressure continues to mount on Sony and Microsoft to move to the next level in the ongoing console wars. Sales of the Wii in 2008

The substitutes for the Nintendo Company are Sony and Microsoft 2. These two giant video game companies supply products that are substitutes for the products that the Nintendo Company makes. For example a competing item for the Nintendo Wii is the PS Move (Sony) and the Kinect by Microsoft. Although both competitors make a product that is easily substitutable, Nintendo’s Wii takes up a lot of the market share because it is more user-friendly. Nintendo’s portable hand held system the 3DS id rivaled only by Sony’s PS Vita. However Sony’s product is not as popular as Nintendo’s and that is apparent in sales numbers7. Finally for the Nintendo Wii U the main competitors are Sony’s PS4 and Microsoft’s Xbox One. Both these products are highly in demand as they are very new to the market and are top quality products. Their demand is very great because they are the new must have items in video gaming.

Both Sony and Microsoft focused their efforts on hard-core gamers and offering processing power and cutting-edge features to attract them. On the other hand, Nintendo has been trying to attract new customers that traditionally are non-gamers. The

The latest and greatest from Sony called the Playstation 3. It was released on November 17, 2006 in the United States and cost between 499 and 599 dollars. It was a part of the seventh generation of video games competing with Microsoft’s X-Box 360 and Nintendo’s Wii. This system contained a 20-gigabyte hard drive and in the higher priced versions a 60-gigabyte hard drive. It also had within it flash memory readers and wifi. It works on the Internet

The key facet responsible for the Wii’s popularity lies in the innovative design, which “calls to action” the player with physical movement. The writer views the wireless motion sensitive game console as a new, simple and fun method of gaming for all age groups. As a result, it may appeal not only to the traditional expert video game player like the PS3, but other individuals outside that segment. It thus

After failed attempt to corporated with Nintendo, Sony decided to develop their own game console named PlayStation, which was released in 1994. It had best selling compare to other console maker competed in the same

Microsoft versus Sony: The Entertainment Battle The entertainment industry is a major cash cow for many different organizations. There are some that create different movies and television shows; others compete in the realm of music. The video game industry is yet another aspect of the entertainment industry. Two companies stand tall as the number one and two competitors within the heap. Sony and Microsoft have separated themselves from amongst the pack as the leaders to watch within this generation of the console wars. Sony used a much better strategy to get their system in front of the masses and off to a stronger start. However, Microsoft has made a number of changes that has helped push momentum back in their direction. The first aspect of this conversation is to understand exactly what both parties are currently bringing to the table. At this time, video game players are enjoying what is considered the 8th generation of video game consoles. Both companies have created new products that are very powerful and very expensive gaming systems. For Microsoft, they have their Xbox One, which is their third gaming system since entering the industry. Sony is currently pushing the PlayStation 4 which is their fourth console. Each of these platforms is very similar with their structure set up. Looking at the image provided, it is clear that both of these systems are very similar and have capabilities that are nearly the same. However, different aspects of how Sony and Microsoft

Nintendo however is not present in this new market and therefore it is very important to take in consideration to enter this new area because at the moment the company does not have products that satisfy those new needs resulting in the loose of sales and consequently revenues.

Sony has already established its name worldwide. Even thou there are threats from competition,it is highly unlikely that a new competitor will arise and dominate Sony,which has been in business for a very long time.

Sony managed to penetrate the video gaming market save for their insightful targeting and positioning, image conscious branding, and super graphic technologies. These made PS very popular in the mid-90s. In fact, the entry of Sony into the video gaming market spelt some doom to video game consoles because they captured new players. The industry subsequently grew substantially. Video gaming became the ultimate entertainment especially among the young adults who had disposable incomes (Farhoomand, 2009).

Amazon.com, Inc., Wal-Mart Stores, Inc., Best Buy Co., and Target Corporation have large revenues and market share. Amazon.com can decrease costs for more competitive pricing as well as offer potentially valuable bundles. Other competitors in both gaming and communications are Saturn, Carrefour, Auchan, FNAC, as well as K-Mart, apart from JB HiFi stores, Verizon, T-Mobile, AT&T, Boost, Sprint MetroPCS, and GoPhone. Their capabilities are in their technological resources and market footprint. In terms of consoles, Sony and Microsoft have strong brands and manufacturing strengths.

A big problem with its gaming system is that compared to other big name consoles like the XBOX, its product does not fully utilize it computing power thereby limiting its capabilities. As consumer needs change the console has gone from being just a simple gaming product to an in-home entertainment system and Sony should push it to it max. This can be said for its mobile offerings are well as the company fails to optimize its products for premium performance; a fault which has led to dwindling mobile sales. The company needs to develop its peripheral services such as its TV offerings as well as other attention holding services which would keep consumers glued to its products. It needs premium original products and services offered through its devices, thereby tying in at least two of its big sectors; entertainment and gaming. It is something of a farce that a company as big in the entertainment world as Sony has only been able to provide one original TV show for its PlayStation providers whereas companies like Netflix are spending upwards of $6 Billion on content development. Something Google has done very well is use the data it receives from its product offerings to continuously develop and advance technology for its consumers. Sony needs to learn to do this as well

Another thing that would impact Sony’s business would be if they started charging for the online game play. The free online game play is what instantly hooked everyone to the PS3. With XBOX360 you have to pay a monthly fee or a yearly fee.