Marketing Plan The Home Depot

1958 Words Jan 31st, 2009 8 Pages
Marketing Plan: Phase IIntroductionThe Home Depot is a well respected company leading the do-it-yourself home repair market. In the demand for better service, Team A has identified a potential project to augment the services provided to customers. This paper will identify the Home Depot Company and its values; define the proposed project; examine SWOTT analysis for implementing the project, and develop a marketing plan.

Organizational overviewBeginning in 1978, The Home Depot was founded by Bernie Marcus and Arthur Blank. , the founders' vision of one-stop shopping for the do-it-yourselfer came to fruition with the help of investment banker Ken Langone and merchandising guru Pat Farrah. The first two Home Depot stores opened on June 22,
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(The Home Depot, Inc, 2006) Customer service at home depot is one of the most important priorities. What better than enhancing customer service than providing a small coffee shop in the store for our early risers? The benefits of this service will make it convenient. Most of The Home Depot early risers are contractors who purchase their materials early to start their projects for the day. Having a small coffee shop in the location will save the customer time by not having to stop elsewhere for a quick breakfast before a long day at work.

SWOTT AnalysisStrengths (internal)The Home Depot is a large organization that focuses on two major buying segments. The self employed general contractor who can go to The Home Depot for all their buying needs and secondly the weekend warriors. Those would be the average working person who likes to do things and build things themselves. This has been a strength and staple for The Home Depot from its infancy as an organization.

Adding in a coffee shop to The Home Depot mix could be a strength. In the early morning hours, the coffee shop could focus on the always-on-the-go contractors who need a quick cup of coffee and a hearty breakfast sandwich to keep them going until the early afternoon. This would cut down on stops for the contractors and the convenience of it would allow The Home Depot to charge a premium.

During the later part of the day and on the weekends the

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