Marketing Plan: Time Warner Cable Essay

our extensive research on Time Warner Cable, we found out that Time Warner is one of the biggest names in the cable industry. On the other hand they are know to have notoriously bad customer service which in turn limits the amount of customers they bring in and increases the amount of customers that cancel their service. To deal with these problems we have come up with multiple marketing recommendations. In order to get rid of the reputation of bad service Time Warner has to advertise their new

our extensive research on Time Warner Cable, we found out that Time Warner is one of the biggest names in the cable industry. On the other hand they are know to have notoriously bad customer service, which in turn limits the amount of customers they bring in, and increases the amount of customers that cancel their service. To deal with these problems we have come up with multiple marketing recommendations. In order to get rid of the reputation of bad service Time Warner has to advertise their new

Time Warner Cable was originally founded in 1973 about 43 years ago. It was originally known as Warner Cable until in 1990 they change to Time Warner Cable. Time Warner Cable has the name originated in 1992 by a merger of Time Inc cable television Company American television and Communications Corporation for two years the two companies operated separately until in 1992 when they finally merged into the name Time Warner Cable. In March of 2009, Time Warner the parent company of Time Warner Cable

Strategies for East Cleveland Cable TV If we plan on being the provider of choice for cable services in East Cleveland, then we need to start planning pricing strategies for East Cleveland Cable TV. We offer the same services in the area as our competitors AT&T Uverse, Direct TV, Dish, and Time Warner, but re-setting our prices will draw new customers and keep current resident cable services (Kotler & Keller, 2012 pg.389). We do not want to attract customers just for a period of time for promotional and discount

Challenges at Time Warner1 HEADLINE In January 2003, AOL Time Warner, Inc., announced that it would be posting a loss of $98.7 billion for the year ended December 31, 2002, the largest corporate loss in U.S. history. While company exec- utives described the loss as a result of accounting changes rather than problems with ongoing opera- tions, the media conglomerate clearly faced significant challenges. The stock price closed the month of January at $11.66, down from $71 in January 2000, when it

Lastly, which may be the most important service and that is technical support. AOL has a technical support center that is available 24/7 to help with any assistance with their products and services. Time Warner was established after the merger between Time Inc. and Warner Brothers in 1989. Time Warner was assisted in introducing media brands such as magazines, music, movies and

AOL Time Warner On January 10, 2000, one of the largest, most powerful mergers was announced to the world. Media giant Time Warner will join forces with the Internet superstar, America on Line. The $183 billion dollar deal is the biggest in history. In the recent past, there has been a wave of merger-mania, both in the United States and in Europe. The merger of the Millennium is between America on Line and Time Warner. The AOL Time Warner deal represents the joining of the Old Media with

Television, a basic cable service known by its acronym MTV, remains the dominant music video outlet utilizing effective marketing and competitive business practices throughout its nineteen year history. The creation of the "I Want My MTV" marketing campaign and use of the campaign throughout the 1980's helped the cable outlet secure a substantial subscriber base. MTV dealt with competition from cable mogul Ted Turner's Cable Music Channel by creating a fighting brand, sister cable service VH-1, along

in an attempt to acquire Time Warner, which was largely associated to the Federal Communications Commission (FCC) regulations and policies. If the company is subject to stringent regulation by federal, state and local governments, which regularly regulate the video services, internet service and VoIP digital phone service industries. Then, Comcast's businesses, including Cable and NBCUniversal's businesses are required to comply to the regulation by

Strategic Group and Mission Statement: In 1995 one of the strategic groups Viacom competed in was cable TV content providers with its main competitors including News Corp and Time Warner. The purpose of Viacom is to provide benefit to society through media content. The beliefs Viacom holds to realize its mission are growth, performance, and competition and the values upheld are communication, technology, knowledge, intelligence and the decentralized organization. General External Environment: