Marketing Plan: Wh Smith

The bookstore chain has been decreasing in profit in the US over the past 20 years. Most of the books retailers are shutting down their operations and only a few are still operating in the country. Barnes and Noble has become the largest bookseller in the book retailers industry. The firm has integrated its business philosophy into web presence though eBook marketplace. This business strategy assisted the firm to be able to reach a large scale customers and remain as a strongest competitor in the book retailing market.

Barnes and Nobles is one of the biggest bookstores that has a brick-and-mortal store concept. In the past they were know as a “big bully” that drove small book stores to close down because of their aggressive tactics to have competetetive advantage over them. Nonetheless, with the evolving circle of technology they have had a hard time in keeping up with the E-book era. In 2014 E-books increased its reader subscription by 28% compared to 23% in 2013. This number will continue increasing because 50% off American’s have access to devices that are either an e-reader or a tablet. B&N changed its business model to adjust to this new setting before it suffered a

Why shouldn’t we judge a book by its cover? As the country’s leading brick-and-mortar bookseller, Barnes & Noble (B&N) needs to transform its super store appearance and atmosphere instead of cutting into markets with well-established competition, such as ebooks and campus bookstores. Along with the rising trend of the “buy local” movement, people prefer the atmosphere of a local bookstore to that of a large retailer, and if B&N wants to avoid Borders’ fate, we have to adopt the look and feel of a more community-connected, local store.

The Royal Ontario Museum located in Toronto, features the event “Friday Night Live”, run by Carrie Martin, vice president of programs, events and commercial services. Martin is responsible for creating a profitable plan that advertises this event in a distinctive, unique way. FNL’s main goals are to increase exposure to the 19-34 age group as well as increase revenue. The overall increase in competition derived from the GTA generates worrisome as to whether the ROM night event can sustain their popularity. Their objective is to attract at least 3,500 visitors along with an increase revenues and profits by the grand opening date on October 9, 2015. The new marketing plan made by Martin will be put into effect to accomplish these goals and ensure that the overall sustainability of the event can continue in the future.

The bookstore industry in the US is comprised of a mix of a few large chain bookstores such as Barnes and Noble and many smaller, private and/or family owned businesses. As far as market size goes, the bookstore industry accumulated approximately $14 billion in annual revenue last year, according to IBIS. The overall industry has been experiencing a decline over the last decade, largely as a consequence of the growing trend of e-commerce, and is expected to continue this trend. Many bookstores have tried to capitalize on the new trend by offering e-readers and e-books.

Barnes & Noble is the largest retailer of books in the United States. They operate nearly 700 stores in all 50 states (barnesandnobleinc.com). Having the most bookstores in the United States was a competitive advantage for Barnes & Noble in the past. With the rise of Internet and e-book technology Barnes & Noble has had to change its business model. In this case study I will use Porter’s Competitive Forces and Value Chain models to analyze how these technologies have affected Barnes & Noble and its competitors. I will also write about how Barnes & Noble is changing its business model to compete in a changing industry. Lastly I will at Barnes

Within the same month BHS closed its doors, they re-launched as an e-retailer selling homewares and fashion. Since the launch of their website, BHS have had 850,000 visitors to their site with a

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.

This essay examines similar bookselling businesses with dissimilar outcomes, Borders Books and Amazon.com books. The essay reviews their histories and business strategies and explores reasons behind their respective success and failure.

The number of Australian food producers are fading quickly, as the number of competition from overseas companies increases (Lynch, 2014). Dick Smith Foods, established in 2000, markets a range of food products that are exclusively made in Australia, by Australian owned companies (Dick Smith Foods, 2014). Dick Smith Foods was created as a means to provide an alternative to the ever increasing foreign owned grocery items. To date, all profits of Dick Smith Foods are donated to charities.

Merchandising centres on the buying and selling of goods within a market place and a good merchandising system is essential to the success of any retail business. I intend to focus this merchandising report on Zara, a ladies fashion retailer and HMV, an entertainment megastore. These two companies have specific buying and merchandising strategies, which are tailored to the needs of their products. This report will explore the similarities and differences within each company 's strategies, and identify factors that determine them.

At the moment B&N and many other book publishers are changing their business models to compete with the eBook technology which is rising .The uproar in price and demand of eBook technology has made it quite difficult for many book publishers to maintain a profitable margin. This has caused many book stores to change to their business model. The new method they have approached is the value chain model and the Porters competitive model this big change will help the companies achieve their goal in stay open in the competitive market force.

There are a number of significant issues for entrepreneurs examining this industry. The book retailing industry has faced a number of strong challenges recently. According to ibisworld,

The aim of this report is to analyse and outline the business perspectives for opening a new independent book store in the Auckland region. The report analyses the current book retail industry and specifically discusses a new book shop’s viability highlighting the internal and external risks and opportunities as well as strengths and

Amazon may believe it has the universe of book deals sewn up, however the £1bn HMV Media Group, which claims high-street book chain Waterstone's, is resolved to give the relentless Internet upstart a keep running for its cash. At first look, it's difficult to perceive how a high-road chain can go up against the costs and comfort of purchasing books online 24 hours a day, yet Waterstone's trusts that its physical store chain is a capable weapon in the Online book sale war.