Marketing Mix For Tassal

as colour. Both in production and sales, colour is the most important quality parameter for salmon.

This business report aims to show how important a marketing plan is, demonstrate the key elements of a successful marketing plan and how a marketing plan helps a company to sell its products and service. This Marketing plan will use the company Aldi as a case study, (the supermarket chain) to demonstrate how a marketing plan works. Aldi is a major supermarket chain that provides highly competitive retail food products to households. As a retail company they face all the marketing problems that other retail company faces (product range, price and marketing segmentation).

TaylorMade Golf is a subsidiary company of TaylorMade-adidas Golf Company. TaylorMade was founded by Gary Adams in 1979 as a small start-up company (TaylorMade, 2013). Adams had created a single new innovative design, the metalwood. This new metalwood sounded differently and most importantly performed differently. The new design shifted more of the weight to the perimeter, which provided more forgiveness on mishits. The center of gravity was also lowered, which made it easier to launch the ball in the air. Adams, being the son of a professional golfer, wanted his golf clubs to stay true to

Flight Centre is Found by Graham Turner in 1981, its first store open in Sydney, increases day by day, Now they 2500 worldwide stores which operate Australia, USA, India, China, New Zealand, Hong Kong, South Africa etc. They are first ever decline in the profit year 2005. More where stores available in all prime location near to all amenities and public can reach their easily.

(v)     Post-purchase Evaluation – For consumers who have purchased a new brand of tuna, he or she may compare the consumption of the food with previous purchases which have formed the basis of consumer’s expectation for the new brand of tuna bought. If the tuna taste comparatively similar or better, satisfaction occur, otherwise dissatisfaction of the product will result.

Tassal’s advertising campaign is to encourage consumption Tasmanian Salmon in Australia. The campaign is mainly focused highlighting the health benefits of eating Tasmanian grown salmon fish, to make Australians aware of it versatility.

I choose to talk about the Target Corporation, because it is a franchise where consumers constantly shop at for their grocery, home décor, and bathroom essentials. The Target brand is in the general merchandise retailing industry and was first established in 1962. Target’s mission statement states: “Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less. ® brand promise” (Target Corp., n.d.). The company’s mission statement implies that Target is a store where consumers can get products for a reasonable price. Target is performing well despite of their security breach problem a couple of years ago. It does not follow Pfeffer’s principles to the key, but it is a high performing organization. Their goal is to provide affordable prices at their different full-service department stores. Target has 1,556 stores and is the fourth largest retailer in America. It ranks as the second discount retailer in America only Wal-Mart Stores, Inc. stands in their way (Target Corp., n.d.). In 2011 Target acquired the Zellers retail chain, at a cost of $1.8 billion dollars to its international expansion (Target Corp., n.d.).

TSR is a local hockey shop. They specialize in making sure your skates are completely sharpened to your satisfaction. They do custom fittings to ensure that the skate is the right one for the customer. Making sure the customer leaves happy is a big part of being a salesman at the shop. I have had some experience on the sales floor, and learned that it is important to provide a personal experience to the customer so they feel important, and that the product they are purchasing will meet all of their needs and wants. TSR has 8 locations, one being tem, some located at rinks, and some as just stores, such as the one in Salem. TSR did not always have 8 locations. There was one location at first, and business blew up. TSR widely expanded their business all over Massachusetts and parts of New Hampshire. TSR aims to serve hockey players, lacrosse players, and their parents, with great deals and great exclusive merchandise.

The commercial culture of salmonids is concentrated on three high value species: Atlantic salmon (Salmo salar), coho salmon (Oncorhynchus kisutch), and rainbow trout (Oncorhynchus mykiss) (Asche and Bjorndal 2011). Early North American commercial salmon culturists favoured coho salmon as a culture species due to their rapid growth rate and hardiness (i.e. their capacity to survive under unfavourable conditions), combined with the availability of a surplus of eggs from pre-existing government hatchery programs (Pennell and Barton 1996; Fairgrieve 2006). Today, global aquaculture production of coho salmon is dominated primarily by Chile (producing 161,953 tonnes in 2012) and to a lesser extent Japan (producing 9,728 tonnes in 2012) (Food and Agriculture Organization of the United Nations [FAO] 2014). While Canada has been remained a minor producer within the last decade, North American coho salmon production has been severely curtailed by social and economics issues combined with a lack of suitable operation sites (Fairgrieve 2006).

According these marketing problems of the Australian rock lobster market, there are some strategies can be provided to solve.

TJX Companies consist of several apparel and home fashion stores in the United States, Canada and Europe. The organization continues to expand their brand in these three countries to keep up and hopefully, one day, monopolize their competition in the department store industry. TJX does well financially, such as profits and market share, compared to their competition and has achieved outstanding performance for several years in all the countries in which they operate. “Looking ahead, we see tremendous opportunities to bring value around dthe world. We believe our customer demographic one of the wisest in retail, and we are convinced we will continue to gain U.S. and international market share. To help retail our loyal customers and attract new ones, we’re planning even more aggressive marketing. We also plan to continue upgrading the shopping experience in our stores and offering new and exciting initiatives” (TJX n.p). TJX is a well rounded and diversified company focusing on apparel and clothing fashions. Their acquisitions have only furthered their growth in the market and with consumers globally.

With over 850 store across Australia, customers are much more connected to the business. They are located in almost every metropolitan and regional area, with their fruits and meat suppliers close to the eastern suburbs.

VYTL targets the emerging Vodite market with an evolutionary approach to segment targeting. The evolutionary approach targets targets R&D and marketing to Innovators in Period 3, Early Adopters in Period 5, and Followers in Period 7. VYTL’s strategy

As mentioned, Tassal is the biggest fish farming company in Australia, this achievement is contributed by a wide range of products that Tassal offered to their customer within the biggest country in Oceania. They provide 4 different types of salmon, namely fresh, canned, smoked and frozen. These variety depends on different needs of customer since their resources is different than other. To keep

The JTA’s marketing plan is to increase the choice riders, the millennials, and the aging baby boomers by 15% during the next year. The actual JTA’s strategy marketing plan to attract and retain choice riders and millennials is the followings: