Marketing Plan for 3m "Car Wrap Film" Product for One Year (2013)

Toyota’s Prius commercial proves to be somewhat convincing through its use of logos. This is an effective technique which allows Toyota to show off the features of the Prius in a more interesting way than listing them out. Once the bank robbers first get inside the new Prius 4, they note how much space the car has. While car consumers may be picky about certain aspects of their vehicle, many have a short list of must haves with one of these including space. In this commercial, Toyota focuses on what car features are most appealing to the audience by showing off the car’s speed, space, interior design, safety features, and superior gas

I. INTRODUCTION “Earth provides enough to satisfy every man's needs, but not every man's greed.” - Mahatma Gandhi The above quote rightly points out the role of environment for the mankind and the responsibility we need to shoulder for its sustenance. We've come a long way in recognizing that and now almost every business has a statute of doing something good for the environment as part of their CSR initiative. But companies who think of the environment as a social responsibility and not as an imperative are not going in the right direction. The global climate changes and the gradual scarcity of resources have come to light as major disruptions in the business environment. These challenges

Businesses who participate in environmentally friendly practices will become more profitable. There are difficulties and costs that a business will face and profit takes time but is proven to positively impact a business. “The reluctance to address the forces that are polluting the planet always comes down to money (Smith, “6 Reasons Nations Don't Go Green.”). Implementing environmentally friendly practices within a company “will win them customers, and increase profits” (McDonald, “Why Do (or Don’t) Companies Go Green?”). Many global companies today carry out environmental management tools to adapt to environmentally friendly practices, which helps gain customers, and in turn becomes more profitable. In this paper, I will go into further detail explaining why businesses should be more environmentally friendly, the benefits to be gained, costs that come with being environmentally friendly, and management ways that help a company become environmentally friendly.

Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of

Being in a spiralling economy, the automobile industry must step up their games to produce attractive advertisements. Creativity is crucial to attract potential buyers and gain more sales. To target specific prospects through ads, the automobile industry usually apply rhetoric concepts to enhance their product’s appeal in every way, and not just purely on the automobile designs. As men are the main target audience, car ads are usually being advertised as appealing and dangerous. Nevertheless, there are other important aspects to be highlighted as well, which can be perfectly marketed with certain rhetoric aspects. Although automobile ads always target the male audience, the industry also understands how partners or family can influence in purchase

Every company has a responsibility to support the society it serves. This indicates that a company that wishes to truly thrive in a market should not just follow the business and consumer laws of the country but take an active interest in the community that it serves in each country. Today’s global market is led by companies that concern themselves with the sustainability of the company and its products, as well as the continual improvement of the

I decided to do my research at Lowe’s Home and Improvement. Lowe’s Home and Improvement is a hardware store that sales everything from your basic household appliances to minor cleaning supplies. Lowe’s believes that in order to maintain great customer service they feel that they must follow these simple rules: Provide customers with environmentally-responsible products, packaging and services at everyday low prices, educate and engage employees, customers and others on the importance of conserving resources, reducing waste and recycling, review and communicate progress made toward achieving established goals and objectives, and to engage on public policy issues related to sustainability. In this report I will discuss how I observed two

Companies today are heavily influenced by the demands of customers and stakeholders. Corporate social responsibility (CSR) refers to the social and environmental responsibility policies and practices developed by an organization to increase its positive influence and reduce its negative activity towards society (Parks, 2008). The business approach and corporate philosophy of an organization is easily altered due to economic pressures, technological improvement and stakeholder needs and demands. "Going green" or being eco-friendly is one such demand. Environmental and sustainability concerns originate most often from governments, consumer activists, and the general public (Schlosser, 2008). Thus, organizations must implement sustainability into daily practices. In addition, sustainability alters the nature of competition and drives companies to think differently about products, processes, and technologies (Parks, 2008).

Organization’s commitment to social responsibility takes the form of policies or pronouncements on what the organization intends to do to address its social impact in the community where it operates, which includes its stakeholders, suppliers and the general public. As such, a key requirement in implementing an organization’s commitment to social responsibility is the buy-in from the board and the top executives which make the policies, and the support of the middle-management and employees which will implement the policies. To do this, the board and top executives must understand the firm’s effects as an organization, and everyone else must have a clear grasp of the direction where it is going. Implementation involves the

Nowadays, many international companies take sustainable development seriously. They understand that sustainable development can enhance their quality of life and their reputation in public. Sustainable development is "development that meets the needs of the present without compromising the ability of future generations to meet their own needs." (Brundtland, 1987) Sustainability requires monitoring and managing all the person to ensure that our economy and society can continue to exist without destroying the social and natural environment during development. The sustainability includes three pillars, which are economic, social and environment, forming a triple bottom line. The triple bottom line demands that a company 's responsibility lies

In the following discussion, we explain the research that was needed to apply these sustainable concepts to Bank of America.

Commercial car wrapping allows you to apply a vinyl film wrap to trucks, trailers, cars, vans and utility vehicles as a type of portable advertising. Whether the vehicle is on the highway or stopped on a side road, potential clients will see your message or organization logo. Commercial car wrapping is a simple and successful method of promotion that will deliver your message to your target market. Commercial car wrapping can be thought of as a type of visual viral marketing. Using a car wrap on your vehicle is an excellent way of getting your message across. Because it is easily changeable, if your custom wrap message is not getting the results you expected, you can switch to a new wrap and no lasting damage will be done to your vehicle.

The popularity of car window tinting in Dubai, for instance, among car racers is undeniable. It makes small hatchbacks and sports cars look sportier. However, it is not exclusive to the racing community. In fact, window tinting films are used by people from different walks of life on various vehicle types, marques and sizes.

3M heavily based its business on innovation and while doing this it always supported its employees in terms of being innovative. 3M also always followed the alternative ways in order to increase their profit and market share, and they found that one of the best ways is through organizational innovation. Therefore, in order to improve their business 3M developed 6 different strategies over its history. These strategies helped 3M to promote entrepreneurship and increase customer satisfaction within the market.

1. 2. 3. Executive Summary .............................................................................................. 1 Introduction to ‘My-pple’ ..................................................................................... 2 Current Market Situation ...................................................................................... 3 3.1. Product Overview .......................................................................................... 3 3.2. Market Segments ........................................................................................... 3 3.3. Macro environment ........................................................................................