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Marketing Plan for 3m "Car Wrap Film" Product for One Year (2013)

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Program: MBA

BMMK5103 Assignment
(Marketing Plan)

Semester: September 2012
Subject:
Marketing Management (BMMK5103)

Prepared By: Ibrahim Ahmed Mohammed Abbas
(ID: 201210004)

Submitted to: Dr. Nabil Al-Absi
Marketing Plan for 3M “Car Wrap Film” Product For One Year (2013)
University of Science & Technology
Y E M E N

Marketing Plan for
“Car Wrap Film” Product
For One Year (2013)

Table of Contents

1. Executive Summary 4 1.1. About the Company 4 1.2. About This Marketing Plan 6 2. Situation Analysis 7 2.1. SWOT Analysis 8 2.2. Competition Analysis 10 2.3. Porter’s Five Forces Analysis 13 3. Marketing Strategy 14 3.1. STP Analysis: Segmentation, Targeting, and …show more content…

* 3M Health Care was honored with two Edison Awards, which recognize the most innovative products in the world.

Sustainability Strategic Principles/Objectives:
3M's strategies for sustainability mainly look for customer satisfaction and commercial success within a framework of environmental, social and economic values. * Economic Success: Build lasting customer relationships by developing differentiated, practical and ingenious solutions to their sustainability challenges. * Environmental Stewardship: Provide practical and effective solutions and products to address environmental challenges for ourselves and our customers. * Social Responsibility: Engage key stakeholders in dialogue and take action to improve 3M’s sustainability performance.

2.2. About This Marketing Plan

This marketing plan will concentrate on marketing one of 3M products, which is “Car Wrap Film”. This interesting product is used to cover cars body with different types of films in a very professional way. These films are made in many attractive colors and patterns, and they change the look of the car completely. Moreover, wrapping cars with this film protect car body from scratches and environmental situations which may affect car body badly.
Another use of 3M car wrap films is advertising through cars’ posters. Using new technologies they print advertisements on the

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