Marketing Plan for Al Raisi Oil Exploration Company

The oil and gas business is highly competitive in the exploration for and acquisitions of reserves, the acquisition of oil and gas leases, equipment and personnel required to find and produce reserves, and in the gathering and marketing of oil, gas, and natural gas liquids. The competitors include national oil companies, major integrated oil and gas companies, other independent oil and gas companies, and participants in other industries supplying energy and fuel to industrial, commercial, and individual consumers.

This marketing plan will give an overview of the existing organization and describe a new product or service. An explanation of the importance of marketing for the selected organization’s success will be addressed. A SWOTT analysis on the new product or service will be written. In addition, the marketing research approach used to develop the marketing strategy and tactics for this new product or service will be stated (University of Phoenix, 2011).

You will also read about the Company’s advertising strategy and how this approach will bring into line the Company’s marketing goals. It will be determined how effectively the advertising will be measured and how the different promotional strategies relevant to the Company advertising will be utilized. Further discussion will establish the best marketing research approach used to measure customer satisfaction with the Company’s product (cassava powder) and training service initiated to train farmer in implementing large-scale farming. It will be explained how gaps in customer expectations and experiences will be addressed by the marketing wing of the Company, using the high knowledge and proficiency of experienced and well-schooled people in marketing management.

ExxonMobil is identified as one of the world’s leading oil and gas businesses. It manages market commodities and means countrywide. ExxonMobil is entail in “marketing, gas, and oil exploration, transportation and production in roughly 200 nations” (ExxonMobil, 2015). This company furnishes assistance and products under label names such as “Mobil, Esso, and Exxon. ExxonMobil is known as one of the biggest oil industrial installation where a substance is refined in the nation” (ExxonMobil, 2015). This essay discusses ExxonMobil’s strategic initiative from

Their strength is that they have one of the leading market positions in engineering services and the provision of infrastructure to the upstream surface in the mining oil sands sector. This business is in Calgary, Canada as one of the market leaders in engineering services and the mining oil sands sector (AMEC Company Information, 2017). AMEC has established a resilient presence in projects in comparison with its competitors; the broad variety of service focus helps reduce risk. Another asset is their strong service clientele, including many oil companies and US forces, which enhances AMEC’s brand image. One of the limitations of AMEC is their weak presence in downstream operations denying them it the opportunity to gain market share in this sector. Lastly, a disadvantage is that the company generated most of its total revenues from the European and the American

In 2014, SeaDrill’s limited 4 largest customers represented 56% of revenue, a 7% rise compared with 2012. According to the 2014 annual report of Seadrill Limited, 5 largest customers of the company account for approximately 63% of future contracted revenues (backlog). Due to the adverse economic conditions and SeaDrill’s limited customer base, SeaDrill’s clients are in position to negotiate better deals, which may include rights to terminate, repudiate or suspend their drilling contracts. For instance, Rosneft recently terminated the contract with NADL for the West Navigator, prior to commencement, and the remaining contracts between NADL and Rosneft are at significant risk of termination. In addition, SeaDrill was recently unable to conclude execution of contract extensions for the drilling units West Taurus and West Eminence in Brazil after the approval of such extensions by

Within no doubt that oil and gas are the most vital components of our daily life, this industry is currently experiencing its transformative periods. There are a lot of changes that would bring both opportunity and threat to oil and gas industry in the future. The oil and gas market showed a not optimistic trend during the past year, according to England (2015), during 2015, the overall cash flow keep diminishing and the situation also become weaker than before. The main competitors of Exxon Mobil Corporation are Royal Dutch Shell, Chevron Corporation and BP.

Founded in 1953, Petrobras is Brazil’s state-controlled oil company. Petrobras is one of the global leaders in oil and gas production and employs over 80,000 people in 18 countries. Moreover, Petrobras is the world leader in terms of oil exploration and production in deep and ultradeep waters. As 90% of their reserves are located in ultra deep water, the company is known to be a pioneer in the development of technologies in this sector. The company’s portfolio has a total of 361 fields of oil and natural gas. 351 fields under concession agreements and 10 fields under assignment agreements.

The largest, publicly traded oil and gas company internationally, is ExxonMobil (“About us,” 2014). ExxonMobil is an industry leader in the inventory of global oil and gas resources (“About us,” 2014). The company’s chemical plant ranks amongst the world’s largest in the industry, and ExxonMobil is the world’s largest marketer and refining producer of petroleum products in the world (“About us,” 2014). The company prides itself on its research and development process, applying innovation and science to develop safer, cleaner, and technologically advanced ways to provide energy for the needs of those around the world.

Chevron is a world-renowned company that is a leader in the development of energy resources that help drive human progression. The ability to meet the needs of ever-expanding energy consumption is what makes Chevron an innovative and market leading company. When people think of Chevron many think of “Big Oil”, when in fact, its business strategy is very complex and entails:

The company employs numerous petroleum engineers who examine geological samples to determine if there are oil & gas properties to be developed and produced around the world. They concentrate their efforts in areas that are known hot spots and actively search for new areas around the world as they try to gain a first mover advantage in a new oil region. They strive to operate successfully through strong leadership, talented employees, and cutting edge technology, as well as working collaboratively with their stakeholders (Nexen).

OWC invested available capital into developing engineering solutions and knowhow for the depleted oil wells and reservoirs. Significant studies, testing and deployment were done in the Soviet Union and the

The purpose of this assignment is to do research on implementing new marketing plan in order to improve the effectiveness and efficiency of the business performance. The observation will closely examine each step of preparing actionable marketing plan. Particularly, the research will go through analyzing different aspects relating to marketing until the implementation and control. In this assignment, the process of creating and implementing the marketing plan will be discussed by giving a practical example of the Uzbekistan based retail store chains “ARTEL”.

As a management consultant for Saudi Aramco Mobil Refinery (SAMREF) Company needs to do in order to expand and enter a new market such as the United States. The mission of the company can easily enable the company enter the United States market because the company aims at supplying the highest value commodities at competitive prices with an optimized work force through maintaining world class reliability, safety as well as environmental pollution.

decision to bid for the job with just a 5% profit margin in the tender estimate, after having made many cost reducing assumptions. The risk was augmented by accepting an imposed tight schedule. NPCC won the job with marginal price difference. It is to be noted that ADMA-OPCO is one of NPCC’s most important and regular offshore clients. ADMA-OPCO’s GM is a member of NPCC’s Board of Directors. 5.0 Project Context and Scope of Work In brief, the project scope consisted of the provision of a new fire water piping network within and around the tanks, internally lined with cement (before installation) to prevent corrosion, then mix the water with special chemicals inside special equipment to produce foam (foam is the fire fighting agent). The network consisted of about 5,000 meters of 30” and 16” steel pipes,