Marketing Plan for Apple Inc

996 Words Oct 19th, 2011 4 Pages
Marketing Plan for Apple Inc

Introduction

Apple Inc. designs, manufactures, and sells personal computers, computer accessories and computer related software. The company also offers peripherals, networking solutions and other related services. Additionally, Apple computers designs, builds, and markets a wide array of portable digital music players, telecommunication devices alongside related accessories and services (Cameron & Quinn 2011, p 288). Apple Inc owes its recent success in the highly competitive computer industry to its situation, marketing strategy and product mix that have gone a long way market the Apple brand as leader of good quality and satisfactory experience. The success of the company borrows draws a
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The company has additionally segmented its markets both geographically and in accordance with needs of its various customers to serve the specific needs of each market.

Apple’s Brand Centered Marketing Culture

Apple has over the years thrived on selling the strengths and quality of its brand. As such, the company huge sums of money advertisements to create strong brands for its products, which go a long way to establish brand loyalty among its customers. For instance, the late CEO Steve Jobs spent $ 100 million in advertisements for the iMac which eventually became an instant marketing hit. The company has continued to spend large amounts of money to run high powered advertisement campaigns that seek to create strong brands and endear the company’s products to the target customers (Schneiders 2011, p 10). For example the company recently ran the “switch” campaign urging customers to move to Apple products. In all these advertisements, Apple has remained focused on evoking lasting emotions and projecting the human touch from the perspective of customers who have literally believed in the charismatic approach of Steve Jobs that Apple’s products are designed for the convenience of the customer and for the love of technology.

Conclusion

Apples marketing strategy is one that ensures cost reduction through elimination of middle men and selling the products directly to the end

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