Essay about Marketing Plan for Bio-magnetic Wrist Watch

1863 Words 8 Pages
Table of Contents
ACKNOWLEDGEMENT: 1
EXECUTIVE SUMMARY: 2
Mission Statement: 2
BIO-MAGNETIC WRIST WATCH: 3
INTRODUCTION: 3
Product Profile: 3
Why we use titanium instead of other metals? 3
Health Benefits: 3
Market Research and Analysis: 4
Market Description: 4
MARKET PLAN: 4
Price Strategies: 4
Setting the price objective: 4
Determining Demand: 4
Estimating Cost: 5
Types of Cost: 5
MARKET SEGMENTATION AND TARGETING 5
MARKET SEGMENTS: 5
Geographic Segmentation: 5
Demographics: 5
Psycho graphics: 5
TARGET MARKET: 6
MARKET NEEDS: 6
SWOT ANALYSIS: 6
Opportunities: 6
Threats: 7
COMPETITOR ANALYSIS: 7
DISTINCT COMPETENCY: 7
STRATEGIES AGAINST COMPETITORS: 7
Promotional Strategies: 7
Advertisement: 7
PROMOTIONAL TOOLS: 8
PUBLIC RELATIONS 8
DISTRIBUTION CHANNEL 8
SERVICES AND WARRANTIES: 8
Manufacturing and Operations 9
Manufacturing Location: 9
Technological Aspects: 9
Budget 9
Table: 9


EXECUTIVE SUMMARY:
We want to launch Bio-Magnetic Wrist Watch. We have prepared this feasibility plan on that basis. We have assigned a name for the product as “Bio-Magnetic Wrist Watch”.
Bio-Magnetic Wrist Watch is not a kind of typical wrist watch but that wrist watch use as usually, Bio-magnetic wrist watch is miracle product which helps the people in keeping energy level up & balanced. Bio-magnetic wrist watch provides a complete wellness by stimulating the nerves and improving the blood flow. For the marketing purpose of the product we have…

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