Marketing Plan for Burt's Bees

2374 Words10 Pages
Prepare a marketing plan for Burt’s Bees to further their presence in Scandinavian and Nordic countries.

Executive Summary

The following marketing plan forms the basis for the introduction of Burt’s Bees brand. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals in the Scandinavian market and of its potential would be enable Burt’s Bees to be fully informed of their target market and be able to introduce and sell their cosmetics into the Nordic countries. It enable the company to gain an full analysis of the market and its potential, a clear identification of the target groups, development of the brand with an appropriate a range of marketing tools to launch and promote
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Economic view: Most of the Nordic countries have positive growth in GDP, which means the people have more disposable income – the amount of money that households have available for spending and saving after income taxes have been accounted for.

Technological trends: With new production and communication technologies, Burt’s Bees are suitable to perform better advertisements and promotions for the products. For instance, Burt’s Bees can advertise their products through the social networks, like Facebook and Youtube etc.

Social – Ecological trends: With a focus on sustainability, Burt’s Bees’ natural cosmetics goods are a very good advantage to stay in the market due to the fact that people are paying more attention on environmental friendly goods.

SWOT Analysis

The SWOT analysis analyses the company’s strengths, weaknesses, opportunities and threats, therefore Burt’s Bees can counter a few critical weaknesses that could threaten our ability to build profitability and the market position.

Strengths:
- Effective product
- Customers loyalty
- Experienced management team
- Organic Weaknesses:
- Low brand awareness
- Low budgets
Opportunities:
- Huge growth

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