Marketing Plan for Burt's Bees

The SWOT analysis is commonly known as a tool for business analysis. Its main use is for looking at strengths and weaknesses to do with the organisation, current or future opportunities and possible internal and external threats. These can then be dealt with to make them into a positive.

Burt’s Bees is known for its amazingly healing lip balm, however, it wasn’t always this way. When Burt’s Bees was first established by Roxanne Quimby and Burt Shavitz it was a candle company. Since then Burt’s Bees has flourished and became a worldwide brand, including a multitude of health and beauty products. To further understand the advertisement and everything that went into and still goes into Burt’s Bees we first need to look at the founders and how the brand was created. This is because to this day the advertisement is linked to the founders of the brand and what kind of people they are reflecting onto the brand they have established. As we dive further into the advertisement of Burt’s Bees you will discover the similarity between the

Companies across the world are determined to compete for the survival of their brands. The magnitude of success of the marketing and advertising strategies of a new or existing product is majorly depended upon the organization itself. As a matter of stated facts when an organization advertises its products in the market they first have to identify the relevant answers of some questions like what is the product aiming at? What benefits will the user seek by this product? How the organization plans to position itself within the market and what differential advantages will the product offer over the competitors. Because the bottom line of all marketing and advertising campaigns, is to provide the suitable collection of benefits to the end users of the product. Successful companies are usually recognized as iconic brands. Success of a

Burt’s Bees started out as a candle making company in 1984 and has grown into a recognized brand in the natural personal care products market. They entered the natural personal care products market in 1991 with the creation of their Beeswax Lip Balm, which is still their leading bestseller. They expanded their business in 1991 by moving to North Carolina where they are still headquartered today. In 1999, they began their global expansion. In 2006, they began distributing their products to drugstores and other retail centers to allow the mass market the ability to buy natural made products. Burt’s Bees has several environmental and sustainability projects, and continuously works with the Natural

SWOT Analysis SWOT Analysis is a very effective way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. Carrying out an analysis using the SWOT framework helps to focus activities into areas where the business are strong and where the greatest opportunities lie. Strengths: * What advantages do you have?

When examining the potential for a new business or product, a SWOT analysis can help determine the likely risks and rewards. A SWOT analysis is an organized list of a business’s greatest strengths, weaknesses, opportunities, and threats. Strengths, which are the appearances of the business that give it an advantage over others, and weaknesses, which are features that place the team at a disadvantage, are internal to the company and can be changed over time but not without some work. Opportunities, which are basics that the business could use to enhance its strengths, and threats, which are elements in the environment that could cause concern for the business, are external and they are out there in the market,

Burt’s Bees is an interesting case, which discusses the success story of an all natural skin care company. It is an unusual concept but the founder Roxanne Quimby saw the market for such a product and immediately started acting upon this opportunity to create the best skin care company in the world. It was interesting to notice how Roxanne and the co-founder Burt Shovitz started the concept of natural skin care products just for the extra income and then went on to make it their core product of the company. This is the best example of an unpredictable market. Another interesting factor of the company is its use of natural products, keeping in mind the environment. The company doesn’t test its

This marketing Plan will goal at how Burts Chips can create understanding in its distinctive market. This Plan will further point out the causes at the back of penetrating the Singaporean market making use of the spicy chorizo Chips flavour. This marketing plan is drawn up for an estimated interval of one year. Precise market as seen within the marketing plan includes the young to youths in Singapore. This worldwide marketing Plan is being designed for Burts Chips with the intention of assessing the Singaporean Snack industry, this may occasionally incorporate competitors within the equal line of production. Burts Chips has identified an opportunity to internationalise with the goal of making revenue. It has extra been realised that the interior and external environment of the supplier and Singaporean government is able of getting an influence on the agency and its performances. The targets of this advertising plan might be situated on the communication/distribution channels and advertising and marketing process to be adapted by using the business enterprise. It also determines detailed responsibilities and time period in an implementation plan. In addition, performance will probably be monitored and assessed probably counter to the efficiency warning signs. The essential determinant on which this plan is proposed are the commonplace reviewing and monitoring of performances as good because the expected outcomes, this will be by means of cause of the truth that problems arisen can be easily

Unlike Colonial America the focus of beekeeping today is on large scale pollination of agricultural crops. We still enjoy our honey and value many of the same products but beekeeping is an industry now. The private beekeeper is not the heart of beekeeping in the twenty-first century. We see business men with thousands of bee colonies pollinating hundreds of acres of fruits, nuts and vegetables all across the country; scientific men with the latest news on Colony Collapse Disorder, and all of it

It is significant for Beez r Us to develop its distinctive assets to compete with other companies. As an organic honey producer, Beez r Us has obtained an organic certification for its products. Because of its unique and natural floral on Kangaroo Island, Beez r Us can produce higher quality honey than other companies, which can be its core competence. This is a unique asset for Beez r Us, which is hard for those large honey manufacturers

As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products.

Swot analysis refers to the strength, weaknesses, opportunities and the threats that a business faces. Every company has its strengths, weaknesses, opportunities and threats that it faces.

Today Unilever is one of the world’s largest consumer products companies. Becel Margarine was launched in 1978 as a premium priced product, positioned as the heart healthy margarine of choice. Previously, the Becel brand had been positioned as the heart healthy margarine of choice in Europe for twenty years prior to Canadian introduction. Despite unique positioning Becel struggled for many years gaining only 8.1 percent market share by 1991. Unilever considered several options for growing the Becel brand, such as, price decreases, repositioning the product, and dramatic increases in advertising support. In 1991 Lipton devised the strategy “living a life that is young at heart”. This strategy was very successful with its current target market, 65 and above. In the butter and margarine category, butter holds fifty percent of the market. The Dairy Bureau of Canada positions butter as tasty and natural, which is conveying that margarine is processed and does not taste as good. However, that is not true, margarine is better for you than butter and does suit consumers’ tastes. In addition, the health focus of the butter and margarine market is growing. More and more competitors are positioning their product as healthy for the consumer. For example, Parmalat is a brand of butter that has just entered the margarine market to compete with Becel with the brand Lactantia.

Burt’s Bees is in the growth stage. Together with the market’s strong interest in environmental awareness today, Burt’s Bees has a great potential however, it must be accompanied by great advertisements and not just through social media.

The team that originated Burt's Bees definitely has the skills, knowledge, experience, resources and motivations to exploit all opportunities which come their way. After being in business for just ten years, the company already had a strong amount of successes: Roxanne Quimby was successfully running 20 employees, bringing in a steady $6 to $8 million per year; the product was found in every store in America and had just begun to expand overseas and had just begun to expand to the retail market. All of these successes indicate a company that was being successfully run.