Marketing Plan for Chanel N5 Perfume

Perfume advertisements, both in magazines and in television, involve selling more than just the scent. It taps into the human psyche and tries to sell the perfume by linking the brand with desirable ideas such as femininity, masculinity, love, passion, etc. Perfume advertisement usually tries to appeal to the other senses. It usually tries to sell sex by advertising with a beautiful and sexy model or a celebrity in a desirable location. Advertisers employ attractive people and use sex to grab attention and stimulate desire. Perfume advertisements evoke fantasy and offer a life

Advertisement is no longer a promotion tool to increase the number of customers, but a method to communicate a particular brand spirit to audience. It is important for an organization to relate their product to a certain value. The luxury brand Dior has been established its important role in fashion filed, thanks to its fashion style and taste. More importantly, it kept exploring the diverse representatives of women's spiritual world. Mr. Dior presented that the perfume could express a unique mood, lifestyle and the pursuit of attitude of woman. Whatever the women who is complex, sexy, natural or elegant, all of them could find their suitable perfume in Dior. Dior has lunched perfume series called J’ adore in 1999, its name comes from French,

A. Chanel No. 5 is one of the most prestigious scents in the world (J. Baughman (Ed.), 2001)

Culture is an intermingling mesh of traits that, although unique to each person, brings groups of people together. It is comprised of numerous different aspects that are passed down through generations, including religion, food, clothing, language, music, morals, and greetings. Because of its extensive range, it is easy to see how much culture impacts a person’s life. One’s culture vastly affects how he or she views the world due to ingrained traditions, stereotypes, and values within his or her heritage.

Perfume advertisements are made to illustrate an atmosphere and personality for a scent that you cannot smell. In the Daisy Trio by Marc Jacobs perfume advertisement femininity, purity, and youthfulness are used to create a persona for the classic daisy scent. In the airy meadows of the countryside on a sunny summer afternoon the director, Sofia Coppola illustrates the idea that being young is sexy and desirable through the elements included in the commercial. The clothing, makeup, body language, and camera techniques are used to sell the Daisy perfume, but also, youth and desire.

Culture identifies who we are, what we know, what we don’t know, and what we want to be. Culture shapes the way people interact, and understand the world around them. It establishes answers to basic problems, and it provides guidance for our everyday lives.

Perfumers are experts on creating perfume compositions, sometimes referred to affectionately as a Nose due to their fine sense of smell and skill in producing olfactory compositions. The perfumer is effectively an artist who is trained in depth on the concepts of fragrance aesthetics and who is capable of conveying abstract concepts and moods with fragrance

The assessment confirmed that out of the men’s bottles, 63 have a boxy shape, 67 have a bold color, and 78 have uppercase and/or bold lettering. Out of the women’s bottles, 39 have a curvy shape, 70 have a pastel color, and 23 have italicized, cursive and/or lowercase lettering. Personal data displays that fragrance bottles for men show mainly masculine characteristics compared to fragrance bottles for women, where feminine characteristics were not as current. Women’s bottles therefore already possess masculine traits. Perfume companies then are able to feature more masculine designs on unisex bottles to appeal to

Many ancient perfumes are made by extracting natural oils. From the expert on Britannica.com, essential oils are extracted from the microdroplets in glands of plants by several different methods based on the property of the plants. It is derived directly from the plants, so it is very healthy and doesn’t contain harmful chemicals. Without harsh chemicals, natural fragrances are also more eco-friendly than the synthetic counterparts whose chemicals can be an environmental problem (Singh,

Culture is something developed over time by a group of people not just created by one person. Referring back to gender role in society this was not something that humans were born with but it was created and reinforced over long-period of time. Now more recently we can see these behaviors changing where women work more, men help with chores, and the roles are starting to merge. Culture also has a way of shaping one’s view and values in the world. Culture also shapes our behavior and our reason for doing certain things which is known as cultural behavior. The difficult thing about cultures is that no two cultures are the same so it is not a “one size fits all.” You have to take time to learn each culture and some cultures you will fit in better into than others. This is like a work place have that has developed a culture that constantly changes as new employees come and old one leave. If you are more laid back then you will fit into a work culture that is more flexible then one that is tightly structured.

As time progresses, many companies change the style in which they portray their advertisement. In the two Chanel advertisements, one being from 1937 and the other being from 2007, many comparisons and contrasts can be distinguished. Both ads are similar in their look and target audience, while they also have different styles to them. The vintage ad is a more dark and gloomy ad, while the modern ad is a more light and bright advertisement. The target audience of both advertisements is women who want a perfume to make them feel beautiful, and the purpose of both ads is to persuade consumers of why Chanel is the best perfume to purchase. However, the techniques of both advertisements are very different.

Culture is a way of living in a particular group of people. Culture encompasses language, values, beliefs and decision making processes. Within a culture there are significant material and non-material items. Material items refer to tangible objects such as: clothing or artifacts. For example, a patient may find it difficult to wear a hospital gown if their culture adheres to strict dress code. The hospital gown maybe considered non-conforming clothing, since it doesn’t cover the entire body and leaves room for exposure. Non material culture refers specific customs and beliefs. Never assume individuals

Patrick Suskind’s use of visual imagery captures the audiences’ sense of smell by dragging the reader into this world of hideous stench. Perfume is unique as it creates a reality by ‘painting a picture’ in the mind of the reader through the olfactory senses. Suskind does, on many occasions, manipulate the readers’ basic instincts through the novel’s protagonist, Jean Baptiste Grenouille.

Degree of Rivalry: The degree of rivalry is moderate in the global personal luxury goods industry. The industry is very concentrated and occupied by few large players. These companies do not need compete with price; however, they have high overlap of products’ category. Most of companies have several common characteristics. They have long history and start business in Europe areas; they all provide exclusive products and services backed by their brands; and they all served few amount of wealthiest customers over the world.

Also for the scent, refer to our respondent Stacy descript “Once, I was obsessed by the odor of Jasmine candle place in the IKEA and, you know buy a package which I do not planned to before shopping .“ Fragrance does have it function and appeal to customer and influence their buying decision.