Marketing Plan for Children Art Company

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Abrakadoodle Marketing Plan Table of Contents Executive Summary …………………………………………………………………….. Page 3 Environmental Analysis …………………………………………………………….. Page 4 SWOT Analysis …………………………………………………………………….. Page 8 Marketing Objectives …………………………………………………………….. Page 9 Marketing Strategies ……………………………………………………………..Page 10 Marketing Implementation ……………………………………………………………..Page 12 Evaluating & Control ……………………………………………………………………Page 14 EXECUTIVE SUMMARY Abrakadoodle offers full service visual art classes for kids, summer art camps, holiday art camps, art parties and art events that stimulate and educate to more than one million children in schools, community sites, and art studios for kids…show more content…
The 2013 Census ACS data (including 2013 Maryland household income numbers) will be released in September of 2014. HISTORICAL REAL MEDIAN HOUSEHOLD INCOME FOR MARYLAND *With “1” being 2012 and “8” representing 2005 REAL MEDIAN FAMILY INCOME IN MARYLAND The ACS 1-year survey shows that the median family income for Maryland was $85,985 in 2012. Compared to the median US Family income, Maryland median family income is $23,458 higher. 2013 family income data will be released in September of 2014. 2012 1 Year Change 3 Year Change United States $62,527 -0.34% -4.37% Maryland $85,985 0.48% -4.66% S W O T Analysis: The following SWOT analysis captures the key strengths and weaknesses within the company/franchise and describes the opportunities and threats facing Abrakadoodle. STRENGTHS • Trained leader and staff • Excellent customer service • Well thought out business model addressing a need for the area • Excellent education and fun for children and kids • Corporate brand recognition • Excellent relationship with Bowie BIC WEAKNESSES • Newly established franchise • Corporate website is very “generic” • Materials and fees are on the higher income end of the spectrum • Only uses 2% of gross for advertising vs. other programs that contribute higher • Little presence on social medial sites

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