Marketing Plan for Coffee Shop.

3402 Words Sep 10th, 2011 14 Pages
Marketing plan for coffee shop.

I would like to propose a marketing plan for opening a coffee shop in the city of Moscow. Over the past two or three years, a coffee shop in Russia managed to grow in a socio-cultural phenomenon: at once there was like a house of cards, the Soviet culture of consumption of coffee.

The drink was no longer just a utilitarian morning stimulant and has a satellite pastime very European style: the windows from floor to ceiling, special atmosphere, soft music, dozens of varieties of coffee. However, besides all this, coffee is a business not only successful, but also has today a huge potential for development.

No special studies and assessments of the market in Moscow stores to date has not been - in the press
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Nevertheless, it is not necessary that people be happy entering the cafe, located in the centre will do the same, while at his residence.

Intuitively, the existence of such a phenomenon understood by many, but the words to describe the nature of the potentially low attendance stores in residential areas is difficult. However, no mystery in it, just use the standard marketing tools.

To formulate success factors for coffee at a choice location, it is necessary to realize the functional purpose of the coffee shops to understand who the main visitors to coffee shops are, establish the reasons for the visit and the expectations of clients. Extensive market research to ensure an acceptable accuracy on these factors, Russia has not carried out, and use the western calculations on similar topics can be used only in extremely limited range.

Nevertheless, based on such methods as observation, analysis of secondary information, expert and sample surveys of visitors, I got some very interesting information.

The most common presentation and the association can be divided into two main categories: the first group refers to an elusive atmosphere that accompanies this type of article. She described roughly as follows: "cosy, romantic, soft music, dim lights." Respondents were also asked to respond to the culture of a country may include visits to coffee shops.

The issue has caused

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