Marketing Plan for Comfort Cakes by Linda

1591 Words6 Pages
Marketing Plan Abstract In this paper, we will create a marketing plan for a fictitious company called Comfort Cakes by Lynda. We will discuss the type of product the company will offer and identify its primary characteristics, after this we will discuss the service component of the product and see how it would be used for the enhancement of the product. Then, we will explain how the product being offered by our company could be expanded to a product line and here the emphasis would also be given on the depth and breadth of the line. Finally we will determine how the core businesses might change in response to industry or market changes. Product Type and its Characteristics Our chosen firm would be specialized in making cakes for events such as birthdays, weddings, anniversaries and other special events. The main specialty that it has to offer is the wide range of tastes and designs which are not common in knowledge to the local consumers. The firm should also adapt to the best quality standards so that maximum consumer satisfaction is guaranteed. The firm must be able to experiment with new fusion of flavors alongside the regular flavors that it has to offer to its customers. The marketing budget for the promotion and advertising of this firm would be allotted mainly from its key investors, since it is predicted to face intense competition from many other rivals in the business if it is to expand therefore it must adapt to certain strategies in promotion which gives

More about Marketing Plan for Comfort Cakes by Linda

Open Document