Marketing Plan for Dettol Liquid Handwash

2. By performing some research over the internet, I found out some figures that could justify the attractive of the Indian market. For instance, globally more than one billion people lack access to safe drinking water and approximately 2.4 Billion people

4. Based on these results, what is the importance of soap and time for effective hand washing?

A problem that affects the daily life of more than a hundred million people is inadequate sanitation and a lack of proper sanitation facilities. For example, only 87% of Indians in urban areas have access to a sanitized latrine, while only 33% of Indians in rural areas have access to a toilet, (The Guardian). This statistic is alarming, as it increases the susceptibility to diseases such as

India is one country which is developing rapidly at the moment along with China (Lal and Clement, 2005). The political, economic, social, cultural, technological and legal climate in India is extremely suitable for international entrepreneurs since business prospects in a country are heavily dependent on the above mentioned parameters. Since India is the second most heavily populated country in the world, British telecommunication company, Vodafone has enormous business opportunities in India. Mobile phone usage in India is increasing rapidly in recent times (Press Information Bureau: Government of India, 2010). A substantial portion of Indian

This marketing plan has been designed after a keen analysis of the market and examinations of the marketing research so as to develop products, which satisfy the market needs. The mission of the company is inspiring others through the brands offered. Secondly, the company has an objective of making a difference in the market through the creation of value centered products. The product being marketed is the Waters Bottling Company’s soft drinks.

The biggest impediment is that the Clorox enters an already existing market and the dominant market leader, PUR, has well developed its “PUR Ultimate” system. Moreover Procter & Gamble are about to take control over PUR. It is also likely that the sale of

Communicate the existence of Speedo soap to the approximately fifteen million consumers of liquid washing detergent.

Purpose of this project is to study the opportunities in Pakistani market for “Vitamin Water”. Vitamin Water is a world renowned brand. Marketed by a well organized multinational company which operates almost all over the globe. This is the first effort in Pakistan to market this product. Vitamin Water is recognized

A study by Assocham in 2011 estimated the rural consumer durables market to grow at 40% in 2012 as a result of higher disposable income among rural consumers. The size of the home appliance market in India is pegged at `30,000 crore, with air-conditioners, refrigerators and washing machines as the largest categories, though household peneration levels are in low single-digits.

Unilever is assessing whether to enter the low-income NE market. Our analysis shows that there is a profitable opportunity to offer detergent powder to low-income customers living in Northeast Brazil and capture market share in a high-margin, high-growth market. We recommend that the firm keeps the existing brands but deploy a horizontal extension of the Campeiro brand - adding better scent / softness and utilizing specialty distribution network, thereby marginalizing Invicto, an inferior but better-known competitor.

Over 58 per cent of the rural households depend on agriculture as their principal means of livelihood. So Sales of tractor and mini trucks has

This situational analysis includes industry forces, company statistics and financial information, a list of environmental factors that deal with how the company operates, and competitor information.

In 1988 and 1989 , its market shares were 33% of whole mouth-wash market while it slightly came down to 32.3% in 1990. It is good that the company didn't let its market shares decline despite introduction of new products. But it is also noticeable that the company did not make any progress in its market shares.

Curtis et al (2001) noted that modern methods of promoting handwashing can be effective and cost-effective on a large scale. Studies suggest that soap is widely available, even in poor households in developing countries, although it is mostly used for bathing and washing clothes (Borghi et al, 2002). In rural India and Bangladesh, soap is often considered a beautifying agent or for the physical feeling of cleanliness which it gives, rather than being associated with the removal of microorganisms or health benefits (Hoque and Briend, 1991; Hoque et al, 1995).

Consumer behaviour is complex and a company has to fit their product more closely and satisfy their customer needs more fully than the