Marketing Plan for Dongfeng I-Car

We have the desire to create a new form of technology and get away from gasoline cars. Electric cars are the future in transportation and will pave the way for the auto industry in years to come. Even though we have not seen the results we need in production, costs, and technology, people are positive they will soon catch on. In this paper I will discuss the cultural considerations of the electric car. I will compare the United States use of technology with other nations around the world such as China. When comparing them, I will cover the main sources of the technology for present electric cars and also the production. I will review America’s innovation and motivation in pursuing the electric car. Based on that I will name some leading car brands

At the 27th of May, 2010, BYD auto, together with Daimler AG, a noted Germany-based car manufacturer, formed Shenzhen BYD Daimler New Technology Co. which was committed to develop pure electric automobiles for the Chinese market. The first pure electric auto of the new company is planned to be put into production in 2013.

After the success of electric cars in the West, manufacturers from around the globe are entering into this business. With more players in the market, the competition is expected to be intense.

They has been pioneer in car industry and in the following years will be the same and focused on coming out on top in option fuel propulsion.They need to be driving merchant inside of the

General Motors has always had a reputation of diluted products. They had many vehicle lines with many differend brands. This idea was to offer a product that appealed to many different target markets. They have since simplified their product lines by selling off certain brands. Oldsmobile, Saturn, Saab, Hummer, and Pontiac have been disbanded and the new General Motors is a tighter more organized business as a result. Cadillac and Buick have seen steady growth within their sector and have been marketed very well to date. Cadillac is seen as prestigue symbol and has a larger pricetag than any of the other models. Buick is showing phenominal growth with an introduction of new products that is taking the focus of

The company pursues what Porter (1980) calls a differentiation strategy (See Exhibit 4) since the technological core competency distinguishes BYD’s electric automobiles from other brands. The energy cost of electric automobiles could be only 1/8 of that of the traditional fuel automobiles, for which it has attracted extensive public attention. Moreover, adapting Fe Battery permits E6 to be capable of be driven 300 km as a nominal range, and can be charged in household power supply. Beyond that, the environmentally friendly has gained the governmental support in the form of subsidy, which decreased the price of F3DM by almost 50% (From 16980, 000 Yuan to 898,000 Yuan).

One of the main political factors facing Tesla in the US are the incentives offered by different states and cities to Tesla owners. They must co-ordinate with these policy makers and inform the consumer. In China, the key political factor is that “the Chinese government wants to put around 5 million electric or plug-in hybrid vehicles on its roads by 2020, but to date reports have confirmed that there are a mere 70,000 electric vehicles plying on China’s roads. In order to promote EV sales, the government has set a target that 30% of government vehicles purchased by 2016 should be EVs. To reach the target set for 2020, the Chinese government is ready to fund nearly $16 billion to build electric charging stations. To further promote EVs among Chinese car buyers, the government is looking to impose a new tax on gasoline engines and has renewed the private-buyer subsidies for electric-powered vehicles for another three years.” (GuruFocus. 2014.

BMW Z3 is the 1st BMW car which is being manufactured in North America, a market which has contributed only 16% to BMW s revenues. At the same time, the American customer has found itself difficult to relate itself to a foreign brand. Here lies the challenge for BMW and the marketing behind the Z3 campaign are aimed at changing this perception of the American customer and ingrain BMS s brand image in the hearts of Americans

Over the years, China has been developed rapidly not only in terms of their economic growth but also industrial development, which bring opportunities for investors to invest in China. There are some main areas of PEST related to automobile industry in China that investors might want to consider before they intend to invest in the industry. Recently in China, there is an ongoing promote rule of law. A legal system has been developed to restrict of official authority and revolutionary excesses after the Cultural Revolt. On the other hand, China has transformed its economic into the market orientated that positively impact on not only in China but on the whole world as well. Since there is a high growth of economy ongoing in China, it is a huge opportunity for investors to develop their business in China especially the automobile industry. Alongside the large population in China, it helps to create an opportunity for General Motor to magnify its business and it also help to increase job opportunities in China. In addition, it cannot be denied that China is one of the greatest opportunities in technology field because there are a number of high technology development has been established for researching and developing in China for technological innovation purposes over the past years. All these rapid development in China causing a serious impact on their environment that include in increasing the pollution while decreasing the natural resources. Therefore,

Joint venture mode help the business to growth faster and increase productivity when the partner are efficient and skilled, thereupon the Mozal Company is efficiently, quality and safety

It has made its name in the global market and has given a good competition to other companies in automobile sector.

What seems to be the trend in today’s market and what some are already practicing is the “green” life style. There is a need to create a product that can adhere to this lifestyle in a way that helps the planet, can be done safely and in style, with effortless routine, while clearly stating that you are contributing to the “green” way of life. Environmentalism, which is associated with the color green, is a broad philosophy and social movement which is centered on a concern for the conservation and improvement of the environment (Wikipedia, 2009). This movement is

From the above discussion as well as the list of advantages and disadvantages associated with joint ventures it can be seen that Hyundai should

China has long been considered a nation that produces poor quality products. All Chinese products have long had “a reputation for shoddy workmanship” in the eyes of overseas consumers and the abysmal failure of the “Landwind SUV, made by Chinese automaker Jiangling Motors,” during its international “safety test that scored 0 out of 5 in passenger-cab protection” surely didn’t create an exception for their automobile products (Dess, Lumpkin, Eisner, 2010). This puts Geely automotive at an extreme disadvantage when compared to their industry competitors (such as Toyota, Chrysler, and Volkswagen etc.) in overseas markets as they will need to work hard to differentiate their brands from the detrimental brand recognition of other Chinese product-based company’s. They have not attempted to remedy this weakness directly (by advertising industry crash test comparisons, promoting the life span of their vehicle in comparison to competitors etc.); however, they have attempted to work around it by focusing on their research and development which increases product innovation and gives Geely unique and hard to imitate competitive advantages. This weakness of perceived poor quality by their overseas consumers will

Audi is one of the world leading luxury vehicle brand that is own by Volkswagen group. It enjoys the same reputation as BMW and Mercedes-Benz in the international market. In China, it expands rapidly during the past two decades. Currently, in the segment of vehicle market for business and governmental use, Audi has achieved satisfactory performance (Hua, 2010). The aim of this essay is to study Audi’s marketing strategy in combination with marketing theories. Firstly, its marketing activity in China will be introduced. Secondly, relevant marketing theories that can be used to explain the activities will also be described. Thirdly, whether Audi’s marketing strategy has achieved