Marketing Plan for Entrepreneur

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MINISTRY OF EDUCATION AND SCIENCE OF THE REPUBLIC OF KAZAKHSTAN

INTERNATIONAL ACADEMY OF BUSINESS

Chair of Management and Marketing

COURSE PAPER

Written for the “Business Organization” course on the topic: “MARKETING PLAN FOR ENTREPRENEUR”

Prepare by:

3rd year student

Full time, group MN – 0901;

C.A. Sankova

Checked by:

Houman Sanandaji, Senior Lecturer

Almaty

2010

Content

INTRODUCTION. 5

Chapter 1. THE ESSENCE, TECHNIQUES AND STRATEGIES OF MARKETING PLAN AND ITS CONTROL 6

1.1 The concept and the essence of marketing. 6

1.2 Components of marketing research. 7

1.3 Stages of
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The object of study is the Zhambil Library, which is the non profit enterprise strongly in need of active marketing promotion.

I conducted a situational analysis, analysis of the competitive environment, and presents data on the characteristics of overall library’s activity.

In order to improve marketing activities, I propose several strategies and programs that will help identify customers’ choices especially young ones, active communication with visitors in order to receive feedback, organization of competition, and thematic events within the library’s boundaries to attract as many readers as possible and increase overall interest to libraries.

In the course work used a number of schemes organized structures used in marketing activities which can be analyzed to choose the best option.

Chapter 1. THE ESSENCE, TECHNIQUES AND STRATEGIES OF MARKETING PLAN AND ITS CONTROL

1.1 The concept and the essence of marketing.

Company can build its management based on different concepts -financial, by accounting the best areas of expenditure and investments; competitive, displacing any way a competitor from the market, commodity, improving quality indicators of their products, etc. However, at present time the greatest effect in the management gives marketing
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