Marketing Plan for Fit Mix Protein Water Mix

    Most people desire to consume only what satisfies their taste buds, which is mainly foods and beverages that contain high levels of unhealthy ingredients, but they do not realize the harm it causes to their health. General Mills conducted an experiment in order to see how consumers would react when they had the option to buy healthy products or foods that tasted good: “General Mills, he said, acted responsibly to both the public and shareholders by offering products to satisfy dieters and other concerned shoppers, from low sugar to added whole grains. But most often, he said, people bought what they liked, and they liked what tasted good” (Moss 476). Companies of course need to keep their businesses running and in order to do that, they must manufacture

In the nation today all the healthy and nutritious foods are getting to be outrageous with the prices. “Families with average incomes are now struggling to provide foods that pack good nutrition as well. The price of fresh fruit

• Consumers want to be more nutrition-conscious and the desire for low-calorie products is growing.

Gatorade is a flagship brand of PepsiCo and has a commanding 75% market share of the sports nutrition beverage marketplace globally, being sold into 80 different countries according to the latest PepsiCo annual report published in late 2011. Gatorade's success in branding and product marketing has actually expanded the global market for sports nutrition beverages during the late 1990s and into the 21rst century. Recently however the company has faced many channels including product line extensions of the last decade which failed to deliver strong results (Pollack, 1997) and a more critical analysis of their ingredients as many of their beverages are sold in public schools (Tallon, 2009). Despite these challenges however, Gatorade continues to experience strong market share and growth. The intent of this analysis is to evaluate and provide recommendations for each of the four areas of the marketing mix including product, price, promotion and place or distribution.

health claims. Why? Because a health claim of a food product is a strong indication that It 's

Take a gander around your local mega-mart today, and what do you see? An epidemic of food like substances taking over the supermarket shelves; an epidemic that has substituted real food for fake, shown links to obesity, and has altered our eating habits. There is, however, a solution that allows you to stick to the healthy foods you want to eat and avoid the foods you don’t.

With having true genuine intentions in eating healthy people fall into the ideas advertised by cooperation’s that their products are healthy. Food corporations protect themselves through ingredient secrecy and even through the FDA because they are not required by law to disclose their ingredients; however, the chemicals used need to be considered by the FDA to be Generally Regarded As Safe (Schlosser 25). People should take responsibility in the research of the food products they consume; therefore, allowing an individual to be wise and informed of what their really consuming. Maybe, instead of cutting corners in trying to eat healthy with false idealistic advertisement consumers should consider eating fresh fruits, vegetables, and cooking ingredients. Consumers should like the author Pollan suggested in his rules of thumb: avoid food products unfamiliar, unpronounceable ingredients, and products containing more than five ingredients (Pollan

The state of the American Health in the U.S has become an increasing concern of many Americans. An article entitled “11 Facts about American Eating Habits,” addresses the state of food in the U.S by stating, “Healthiness of the food we eat decreases by 1.7 percent for every hour that passes in the day.” Experts and scientists in the U.S has raised questions about regarding the different ways food is now being produced. While individuals are usually not aware of the ingredients that food contains, many people continue to have unhealthy eating habits. In the past few decades, food production has included numerous artificial ingredients that are said to be the cause of various health problems. Various artificial ingredients that are commonly

Snack foods manufacturers are already reacting introducing new health and diet products such as protein-based crisps, quinoa and kale based products. Keynote forecasts that Health will be a key

The greatest disadvantage of the food industry is unhealthy eating. This is derived from high amounts of sodium which can be found in most fast food industries. The manner in which these foods are cooked also plays a pivotal role in the unhealthy aspects of certain menu items. Ingredients which are not understood by consumers who are becoming more health conscious has

| Weaknesses: * Pays extra payment for new flavor. * More expensive to produce than other sports drinks. * Deciding the segment to target. * How to position the product in the mind of its potential consumers

The current trends include a shift away from junk foods, a growing interest in healthier/beneficial products, and the trend for personalization through customization or seeking in a wide

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.

nowadays, people do not know what they are eating. The majority of most Americans would not be able to pronounce the names of the ingredients listed on the package of the last snack food they consumed. Consumers “ignore certain critical questions about the quality and the cost of what they are sold: How fresh is it? How clean or pure is it, how free of dangerous chemicals? … When the food has been manufactured or “processed” or “precooked,” how has that affected its quality or price or nutritional value?” (Berry, 24) It is of utmost importance that we understand what the food that lines the grocery store shelves is actually

Traditionally, the fast food industry has been associated with the cause of this health-related issue (Boyle 2004). Major fast food companies have been called to Federal Government summits to improve the quality of junk food (Wright 2007). While most of these major companies have now taken