Marketing Plan for Frieslandcampina (Dutch Lady) Viet Nam in 2012

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

This marketing plan lays the foundations on which to build a solid and successful entry and entail a marketing campaign promoting core brand attributes and aligning them with our target market. To keep the plan on track specific objectives have been created to guide all strategic decisions. The objectives are divided into marketing and financial objectives

In order to meet this mission statement I would like to propose following three strategies:

In 1990, there were over 9300 dairy farms in Ontario housing almost 450,000 cows. The farm-gate value of milk produced exceeded 1.3 billion dollars. At the retail level, dairy product sales in Ontario exceeded 4 billion dollars. The number of dairy herds in Ontario on a milk-testing program had declined from about 7100 in 1985 to 6000 in 1990. Moreover, a continued decrease was projected.

products (Morin, 1990). In 1979, 6.9 million kilolitres of milk were sold in Canada. Thirty-

What are the specific marketing activities – tactics ‐ for the campaign? How will you execute each tactic?

In order to achieve our first marketing objective, we recommend the following activities: Keep producing high quality, positive image products that satisfy customer’s needs. Secondly, the team must maintain direct and indirect sales force of no less than 140 and plan in advance in order to have the budget to do so. We also recommend offering employee fringe benefits to encourage long term positions

The business overview, current situation analysis and marketing objectives are reviewed in this document as the following briefly details.

Promoting the new service is a must for the success of this program. There are many options available. A successful start

Develop an action plan of strategies and tactics to be implemented. Finalize the marketing plan.

While there are many significant challenges presented to dairy farmers including making production environmentally friendly, competitive products, and consolidation, I belvie that the shift towards mega-farms is the largest potential threat. As we advance in technology we also advance in productivy, moreover, this can be harmful to dairy farmers. Mega-farms allow better technology to become more competitive and increase more product output. With this advantage, these mega-farms dominate the market and gain significantly finicailly. While an increase in production from a fiscal stand point may appear positive it diminishes local dairy farmers and they can simply not compete with mega-farms economically. While mega-farms face there own problems

Marketing strategy successfully program offers participants the unique value that attempts to communicate. This strategy of joining the program, participants and their parents to experience the benefits "costs" redirects attention from the issue. Marketing strategy to identify the needs of the market and the most effective and positive way possible to communicate with the audience will continue.

Dairy Farmers was established in 1900 (Dairy Farmers, 2006a). It is one of Australia’s oldest food and beverage companies. It is presently headquartered in New South Wales (NSW), Australia. It is also the owner of the popular and award winning OAK brand name. According to company reports, it was originally assigned the responsibility of ensuring the freshness and quality of farmers’ produce when they reached city markets and consumers (Dairy Farmers, 2006a). However, it has grown over the years to become a major and dominant player in Australia, with a turnover of over 1.3 Australian dollars. The company obtains its milk from its own cooperative, made up of thousands of dairy farmers. These farmers are shareholders of the company. Dairy farmers also supplies both fresh and processed products the local as well as export markets. The company is reputed for its product excellence, having won a tall list of awards during its existence. In the words of the company it is “committed to using only the best and freshest ingredients, and to providing our customers with

The objective of this work in writing is to develop a strategic plan with strategies and tactics to realize the strategic objectives, measures, and targets. Included will be marketing and information technology strategies and tactics. Three methods to monitor and control the strategic plan will be proposed and measures to advance organizational goals financially and operationally will be analyzed. Finally, actions will be recommended to address the ethical, legal, and regulatory issues faced by the organization and how corporate citizenship can be improved.

The Milk Ca$$h Project is focused on the necessities and characteristics of the dairy farmer. Combining finance with technical production parameters we provide the best tool to help dairy farmers understand their farm as a business and improve their efficiency and profitability.