Marketing Plan for Internet Cafes In India Essay

5701 Words23 Pages
Marketing Plan for Internet Cafes In India Executive Summary The goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals outlined in this Internet Cafe business plan a reality in the year 2003 in few states in India. This plan is for Indian Markets only. Internet Cafe, unlike a typical cafe, provides a unique forum for communication and entertainment through the medium of the Internet. Internet Cafe is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) a place to socialize and share these experiences with friends and colleagues. Marketing will play a vital role…show more content…
Market Summary Internet Cafe is faced with the exciting opportunity of being the first-mover in the local cyber-cafe market. The consistent popularity of coffee/tea, combined with the growing interest in the Internet, has been proven to be a winning concept in other markets and will produce the same results here. All three target markets for the Internet Cafe service are growing at a relatively fast pace. We're faced with a large number of potential customers, and we're offering a needed service. Target Market Growth: • University students continue to grow at a steady pace, at nearly 7-10% • Office workers in the downtown area and nearby professional buildings continue to add value, growing at 8% • Seniors are becoming an important part of downtown business, growing at almost 7% • Teens continue to play a major role in downtown foot-traffic, growing at 2% • The number of people going abroad is growing at 4% Office workers - I have clubbed both workers group with people who have family members abroad. University Students – School/university students. Most of the states in India provide almost free education Market Demographics Internet Cafe's customers can be divided into two groups. The first group is familiar with the Internet and desires a progressive and inviting atmosphere where they can get out of their offices or homes to enjoy a great cup of coffee/tea

More about Marketing Plan for Internet Cafes In India Essay

Open Document