Marketing Plan for Iphone 4s

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have

When the iPhone 4S was released, the phone came with Siri, a personal assistant that can do what you tell it to do. Having all these cool capabilities on the iPhone gives everyone more reasons to own one.

3. The Statistics - Apple introduced the IPhone in 2007, according to Forbes Magazine, today Apple has sold over 100 million IPhones.

Apple Inc., which was formally known as Apple Computer Inc., is a multinational corporation that designs, develops and sells a wide variety of consumer electronics, personal computers, and computer software. It is located in United States of America California and has its headquarters in Cupertino, California. Among its adequately known hardware, products in the market industry are; iPhone Smartphone, iPad tablet computer, and iPod music player among many other computer accessories. Moreover, it develops and sells the following computer software; iOS and OS X operating systems, Safari web browser, iTunes media player, and iWork and iLife creativity and productivity collections. The market for smart phones equated to normal cell phones is comparatively small but will upsurge in the future. Currently apple has approximately 4.2% of the global handset share of the market. The objectives of this plan are to upsurge market share to 6% by July 2012 and to surge to 10% by January 2013. To obtain 5 additional fortune 500 indentures to utilize the iPhone.

to make calls or use the phone’s other features. (One caveat: owners maychoose to use the phone as an iPod, in which case they do not need to activate the device through AT&T.)This set-up creates some unique difficulties that Apple and AT&T will have to address. Any potentialcustomer of the iPhone must be prepared to sign a contract with AT&T as their service provider. Peoplewho do not like AT&T’s service or are not in an area where it is provided may be hesitant to purchase aniPhone, which narrows the potential market.The two-year wireless agreement may also be a deterrent for those people who are already lockedinto a wireless contract with a different provider, but at least one study reported that 12 percent of respondents indicated they postponed their wireless phone or MP3 player purchase to wait for the release of the iPhone, evidencing that this obstacle can be overcome (Sharma and Wingfield, 2007). This contractalso means that Apple does not have to deal with network problems and all of the consumer complaints thatoften go with them, but instead focus on a top-notch hardware and software design.AT&T is not the only company that stands to benefit from the production of the iPhone. Thecompanies that supply the parts and assemble the iPhone, many of which are speculated to be Taiwanese,may enjoy financial success as

New top-end mobile phones such as the Apple Iphone are allowing a new class of mobile to emerge in the world today. Combined with its ease of use, rich design, and well-organized application system through Apple App Store makes the Iphone an appealing platform for development of other smartphones. The Apple IPhone was released on June 29, 2007 by CEO of Apple Steve Jobs (Honan). The IPhone offers many of the innovative features found on competing devices, but it also differs from other smartphones on the market.

Siri, the Iphone 4s’s new voice activation is a wonderful new feature. Siri can help you send messages to friends, open web browsers, call contacts, and much more. Itunes is a big plus when purchasing the Apple companys device. Itunes makes it possible to download music, ringtones, podcasts, and books. Apple recently came out with a new feature called Icloud. Icloud allows you to purchase your music or other items from the Itunes store on one device and be able to access it from all of your other devices. Iphone 4s makes it very easy to access all of

revolutionized the idea of what a smartphone should be and the features that it should

Innovative –Every one of the Apple’s products has revolutionized the technological market in several ways. For example, iPhone’s touch screen and mp3 functionality was introduced as a market first.

On June 29, 2007, Apple Inc. launched sales of the iPhone at Apple and AT&T stores across the country. Many hours earlier, enthusiastic customers lined up outside stores to get the first iPhone in their hands. The iPhone is more than just a breakthrough mobile-phone device. It is a strategy that may expand Apple's sphere of influence. Apple elegantly combined a mobile phone, mp3 player, and personal digital assistant (PDA) on the same machine characterized by its unique, innovative design.

This paper comprehensively describes the marketing plan of a charismatic organization Apple Inc. The main focus of the paper is to describe the most important marketing strategies which Apple has espoused from the date of its emergence and different challenges which it has faced from time to time. The paper begins with an introduction to the organization. Apple Inc. is an American MNC; engaged in the business of developing and marketing of IT products. Apple has expanded its business operations all over the world. Every product which Apple introduces has its own target market; it develops marketing plan and strategies for each of its products separately (Apple, 2012). Apple's strengths include strong brand image, financial strength, product and process design, and highly efficient operations management while high prices and inability of up gradation of some products are its main weaknesses. Apple has threats from its competitors, increasing costs, and economic situations but has greater opportunities in entering new markets, making strategic alliances, and bringing innovations through efficient R&D. Before entering new markets, Apple has to analyze the business environment through sensitivity analysis, and then decide a framework for the future strategies.

▪ Introduced in 2007 with AT&T as the exclusive provider ▪ 3G version launched in 2008 with

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).

In 2007, Jobs invented the iPhone, a user friendly smart phone, which launched the smart phone market as we know it today. Until the emergences of other companies in the smart phone industry Apple monopolized the smart phone market. Although, other competitors are producing smart phones, Apple still continues to be successful when it comes to sales. For instance, Apple’s new iPhone 5S models sold more than 9 million units in their first weekend, and the company has earned praise for

This will definitely increase the competition. Apple also must bear the fact that the South Korean are catching up fast with the latest technology. So, local companies will be able to compete with iPhone in terms of technological aspect.