Marketing Plan for Langkawi

2541 Words Apr 9th, 2013 11 Pages
Executive summary Langkawi, such an amazing island, attracted a lot of people from all over the world. Unbalanced regional development, domestic and foreign tourism competition make Langkawi cannot get a development very well, that is the reason why Langkawi cannot be the world-wild attraction. A right marketing plan can make Langkawi give full play to its advantages and make up for weakness, and then get a good development of marketing. Setting marketing objectives, confirm target markets, use marketing strategies to develop a marketing plan for Langkawi is the focal point of this article.
Introduction
Langkawi, “The Island of Legend” is located 108 kilometers northwest of Peninsular Malaysia, the border of Malaysia and
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Vision To become a world-class agency in the efficient and creative development of langkawi's infrastructure and tourism industry.
Mission
To develop langkawi's specialized attractions (such as theme park) objective 1. To protect natural resource in order to obtain sustainable development. 2. To improve entertainment facilities in langkawi. 3. To create a theme park for eco-tourism. 4. Promote Langkawi as an international tourist destination. The island has an abundance of potential, especially in eco-tourism. They could build a theme park that co-exists with the environment and encourages eco-awareness. (Jimmy Leong ). only focuses on ecological protection, and to obtain sustainable development. The international success coastal resorts all pay attention to ecological protection principle.
Target markets From region, the figure shows that more than 70% of visitor in langkawi is from Malaysia, that means main visitor market in langkawi is domestic market. However, Thailand, Singapore is Langkawi's largest market for foreign tourist. And from demography, family and couple prefer to go langkawi. Because langkawi is a quite beautiful and reasonable coasts for destination. Couple choose langkawi as honeymoon destination. The family go vacation because of amazing landscape, and also duty free shop.

According to statistics released by the Tourism Division of the Langkawi

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