CITY UNIVERSITY OF HONG KONG
DEPARTMENT OF
MANUFACTURING ENGINEERING AND ENGINEERING MANAGEMENT
MEEM3057 Industrial Marketing for Engineers
Group 2 Marketing Plan Group members | SID | Chu Kin Wah | 50400206 | Hui Siu Kei | 51394008 | Lo Miu Hung | 51823121 | Suen Cheuk Hang | 51187763 | Shayekh Ahmed Ibn Hassan | 52076711 | Tsang Kin Long | 51908478 | Wong Cheuk Hei | 50620031 | Yeung Cheung | 51447528 |
Content
I. Introduction p. 3 II. Mission and objectives p. 4 III. Capabilities of our company p. 4 IV. Current Marketing Situation p. 5- 10 V. Positioning p. 10 - 11 VI. Marketing Strategy p .12 - 20 1. Product Strategy
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Different countries from six continents are being served by YJM Light Co., Ltd.
To appreciate the effort of this company, Hong Kong young Industrialist Award was awarded to the president of YJM Light Co., Ltd. Mr. William. IV. Current Marketing Situation
There is a global concern to save energy and be more environment friendly now-a-days. Incandescent and fluorescent lights consume a huge amount of energy compared to the light they emit. Average incandescent light only emits 4% of the energy as visible light while fluorescent emits 26%. LED light gives a fine solution to this problem. Though the initial establishment cost is a bit high, LED light is more energy efficient and has a much longer life span. Even though LED light is a very new technology and it is rather new in the light market, it has drawn attraction of a lot of customers.
Hong Kong MTR (Mass Transit Railway) has already opted for LED lighting. With the help of Future Lighting Solutions, the trains will be provided with 32 high powered LED lights. It is expected that, this new lighting system will consume 30% less electricity and have 50,000 hours of lifespan triple of fluorescent lights lowering the maintenance cost. At present, three trains are equipped with system as a part of the project. MTR also plans to introduce LED lights in the train stations as well.
Under the Public Works Program, Capital Works Reserve Fund, Hong Kong there is a project undergoing to change all the
PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have
The incandescent light bulb was a phenomenal discovery that occurred during the late 1800’s and was mainly invented by a man named Thomas Edison. It became a recent essential product that we humans use on a daily basis in many more appliances than one. This invention was created in 1890 in New Jersey by Thomas Edison to help people to be able to work during the night after night had fallen and to make people’s lives easier ("Edison's Lightbulb”). It helped many people in an amazing array of different ways, however, everything has it’s disadvantages, and so did the incandescent light bulb ("History of the Incandescent Light.”)
We have solar panel shaded bike paths so pedestrians do not get hit by cars. Most of the roads will be underground aswell eliminating the factors of people getting hit. We will have places for people to hang out and watch sports at the sports bar, and shop at the open market. Parents can have a drink, while there kids play at the arcade. Or you can go from train car to refurbished train car were there will be little shops and restaurants. Our public spaces will improve the quality of living, because of the transformation of a run down gas station, and a rusty train yard into a clinic and market. The clinic will provide emergency healthcare, and vaccinations. One of the good effects our spaces will have on the environment is the clearing up of chemicals in the train yard. Still, we may remove animals from their homes, if anny have made homes in train cars. Many of our solutions are focused mainly on an older group of kids, or younger adults. But the clinic will help anyone from any
The light emitting diodes (LEDs) are low energy, lighting devices with a long lifespan and low energy consumption. The LEDs use specialized power
This type of lighting is already appreciated by the environmental crowd due to the fact that they use less electricity for a given amount of brightness emitted, and they last longer than older lighting technology. Another great benefit is that they emit less heat as well. If you're doing a remodel anyway, you may want to consider LED for any new light fixtures and putting LED bulbs in existing lights.
LED lighting should reduce energy costs by using at least 75 percent less energy than incandescent lighting. This will save on operating expenses. The maintenance costs
Today Toronto has over 160,000 streetlight fixtures and ~ 20,000 streetlight classified poles with extended dark fiber to Municipalities, Universities, Schools and Hospitals (MUSH) Sector as likely any eventually passing, if not now, every one of them. Our city is starting to replace all with LED bulbs for a variety of good reason despite some concerns.
LEED, also known as Leadership in Energy and Environmental Design, “is a rating system devised by the United States Green Building Council (USGBC) to evaluate the environmental performance of a building and encourage market transformation towards sustainable design”. The building has a LEED-EB Certification. People installed high-efficiency lighting systems. The purpose was to improve its controls to reduce the building’s energy consumption. Overall the building uses less water and energy which helps them save money.
Because the long life span of LED lights, the savings in maintenance to purchase, stock and change the conventional light bulbs and significant energy savings when it comes to replacement due to the long operational life times of LED lighting.
For commercial buildings, obtaining support with landscape consultation experts will provide options for incorporating solar-powered lights. This will have a direct impact on reducing overall energy use. The solar lighting industry has excelled in developing styles that are suitable for any type of outdoor landscape.
These lights give off a bright type of light that will not cause irritation to your eyes. These lights are also long-lasting. In fact, some of these LED lights can last up to 50,000 hours. This is advantageous because you won’t have to replace these lights often, giving you the chance to save some money.
Can you ever imagine a world without light bulb? Before light bulb was created, the night can only be lit by the moon and stars. People working and traveling after sunset could only use candles or oil lamps, which caused many inconveniences. Without any bright light, moving inside your own house even seemed dangerous. However, things changed after the ambitious inventors brought their bright idea, which was to light the world, to life. The invention and the commercialization of light bulb not only changed the way people live, but also became a technological breakthrough for future energy use in our daily lives.
There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.
CFL lightbulbs entered the market at an expensive price, yet the consumers continued to purchase them. Knowing the bulbs “paid for themselves,” the tradeoff was worth it. They used 75% less electricity than incandescent bulbs, lasted 10 times longer and emitted 450 pounds fewer greenhouse gasses. In previous years consumers relied on incandescent lights that were reliable and much less expensive than CFLs. CFLs were backed by utility companies that also wanted the product to be a success, which was obvious through their coupons, trade-ins and price promotions. Aside from the many benefits CFLs offered to consumers, market research showed there were misconceptions that caused hesitancy in consumer adoption. The original product had problems such as light flickering and buzzing, needed continual usage to result in energy savings, could not be used with a dimmer, and recycling the bulbs was not convenient as special measures were needed to dispose of the bulb.
In a modern building daylight can provide most of our lighting needs for the vast majority of the working day. It is therefore unnecessary to spend too much time in designing artificial lighting systems.