Marketing Plan for Maharashtra Tourism

Tourism has become a commercial business, which has obvious benefits to the said economy, the environment and society. Often, the positive economic impacts persuade governments, companies and individuals to get involved with the development of tourism. Tourism creates jobs, both

Marketing is a very crucial component of every business. The case study mentioned in this paper discusses a complex business structure, where the company’s goals are more concerned with community and environment sustainability. However, for the concerned company to achieve its goals, the Chief Executive Officer needs to improve its profitability without deviating from the core mission. This proposal will address the key issues facing the company, propose strategies to solve the pertinent issues and choose the best strategy for implementation. Furthermore, the proposal will explain the rationale for choosing the aforementioned strategy and analyze the strategy’s execution plan.

The Victorian Tourism Industry Strategic Plan 2002–06 created a hierarchy of destinations and villages that dictate priorities for marketing and promotion by Tourism Victoria. Special interest destinations and villages were rated Level 1, 2 or 3 (destinations) or Type A or B (VillagesDaylesford was considered a Level 1 Destination, defined as: Destinations that currently or potentially attract a strong mix of international, interstate and intrastate visitors and particularly demonstrate international and national appeal matched to Victoria’s product strengths (Wray, 2010).

destination and the development towards economical mass tourism along unmistakable natural , incremental and actuated directions. It was legitimate that consideration then ought to swing to the conceivable outcomes of practical mass tourism abetted by jafari's contextualization of both mass and elective tourism as economical choice under fitting circumstances and hunter's(1997) previously stated thought of manageability as versatile worldview with the solid and frail signs Jafari and Hunter both supplement and profoundly persuasive Brundland report, which eagerly grasped the attractive quality of development however restrictively as an alternate type

Tourism plays a vital role in economic development in most countries around the world. The industry has not only direct economic impact, but also significant indirect and influential impacts. There is agreement among experts that the travel and tourism sector is the fastest growing of global economy. According to the latest UNWTO World Tourism Barometer, international tourism receipts surpass US$ 1 trillion in 2011, growing about 3.8%up from 2010 (WTO, 2012).

The Tourism and Hospitality Industry is one of the largest industries in the country. This industry is one of the key front-line players which contributes greatly to the growth of the economy of a country. They are the vital source of income for both government and private sectors. People often mistaken that the duty of the profession in the tourism and hospitality to be somewhat similar, that is to serve clients but in fact, there is actually a vast difference between the roles of a tour guide, travel tour manager and travel agency manager.

History: pilgrimages, the grand tours, post industrial revolution, post war, current; factors facilitating growth eg technology, time, money, freedom of movement, infrastructure, social conditions; possible future developments eg sustainability Travel and tourism sector: travel services; tourism services; conferences and events; visitor attractions; accommodation services; passenger transport; relationships and links, levels of integration; Liepers tourist system, chain of distribution; private, public and voluntary sectors

Lack of interconnection between the public and private sector; this can be resolved with a common vision and a co-operative operating structure. A very few of these attractions make a positive and financial contribution to Durban Tourism’s marketing efforts. To encourage private sector investment and involvement, the City should provide some incentives to private investors.

This approach allows the researcher to carry out the research for both practical and theoretical reasons (Maylor and Blackmon, 2005). The main focus on these case studies will be investigating how Maldives, Taiwan and Phuket rebuilt their tourism sector by using destination branding concepts and trying to generalize if the same concepts could be recommended for Haiti. “This approach will allow the researcher to eliminate external sources of variation and look systematically for patterns of action” (ibid: 246). According to Blaikie (2000), this approach is also the most suitable due to the short time and limited budget of the researcher (cited in, ibid 243).

The visitor-friendly traditions , a varied lifestyles and cultural heritage and colorful festivals held abiding attractions for the tourists. The other attractions include beautiful beaches, forests and wildlife and landscapes for eco-tourism , snow, river and mountain peaks for adventure tourism , centres of pilgrimage for spiritual tourism , trains and hotels for heritage tourism. Natural health resorts and fill stations also attract tourists.

Tourism is often synonymous to traveling for pleasure and education. It is also a business of attracting tourists and providing for their accommodation and entertainment. In many countries, tourism is an industry for earning Inland Revenue and foreign exchange. The many businesses that grow concomitantly with development of tourism include airlines, shipping, hotels and restaurants, finance companies, tour operators, travel agents, car rental firms, caterers and retail establishments and together,

A tourist will be therefore able to choose areas of hobby or interest based on their preferences and later identifies destinations to visit. The purpose is to offer customers with access to special travel destinations, service to fully grateful destinations through information packages, not just sight-seeing, and access to special interest travel according to the group's or person's preferences.

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry

Throughout the semester we have been learning the role of marketing in tourism and recreation services. In general, marketing is found in every aspect of business, regardless of the industry. While deciding what company we would showcase for our project, it became apparent that the Niagara Falls Conference and Event Center would be an ideal pick. The Conference and Event Center host a variety of different events, all which must be marketed in a successful way. After speaking with several employees at the Conference Center, we were directed to Susan Swiatkowski, the director of marketing. Soon after emailing her we set up an interview to discuss the specific marketing practices that she performs and what her job entails. We sat down with a simple sixteen question interview, and left with so much more knowledge of marketing than we knew possible.

The South West coast of India is very well known for its wetland systems, which are commonly referred to as backwaters. The so-called backwaters in Kerala cover a total area of 46128.94 ha (Nandan, 2007). The more significant wetlands out of that are Vembanad, Sasthamcotta, and Ashtamudi which are listed as Ramsar sites and have significant international priority (Ramsar sites information service). The desire to travel to different destinations throughout the world to have new experiences, sights and to learn about various cultures will be always on demand. This implies the very true fact where the possibility for the tourism has wider potential and can be utilized to benefit the country and its economy too.