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Marketing Plan for Mountain Equipment

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Marketing Paper The author of this assignment is asked to provide four major components. The first is to come up with a new product line that is not already in the Mountain Equipment product array. The second is to describe the target market for this new product line. The third is to identify two competitors for the new products and to flesh out how MEC will provide a better option than those other competitors and the last one will be a brief marketing plan for how MEC might launch the new product line. Product & Marketing Plan Details In looking at the MEC website, there is a clear section for smartphone-compatible devices but the same is not true for tablet devices and that is an obviously missing link. There are some tablet-compatible devices in the smartphone section, but there needs to be a tablet-specific section because tablets are soaring in use and popularity and MEC needs to latch onto the people that use the Samsung and Apple tablet computers, among other brands like Dell, Toshiba, Amazon and others. The new product line being suggested here is for MEC to launch a specific section that sells products specifically designed for or more easy to use and function with on tablets. Indeed, MEC does not seem to make its own goods. Rather, they market products from vendors like Garmin and such when it comes to consumer electronics. No need to reinvent the wheel on that, but there needs to be a clear section for tablet computers and the smartphone-specific goods will

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