Marketing Plan for New HP Product Geared toward Travelers

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A MARKETING PLAN IS THE FOUNDATION FOR ALL MARKETING EFFORTS MARKETING STRATEGY Mission HP’s business is defined as the entire world’s leader and innovator in providing top of the line electronics, such as digital cameras and printers, as well as providing the top I.T. services any company has to offer. HP continually makes advances in their products to stay the leader in each of the 8 industries and sub-industries it competes in. HP ensures the highest level of service and technology to ensure each person taking timeless shots, or huge firms relying on their I.T. outsourcing to stay profitable can do so with the full confidence of HP’s name. Its mission is to revolutionize the daily activities of…show more content…
The typical business traveler is likely to be male; work in a professional, managerial, or technical position; be 30 to 49 years old; and have an income well above the population average. hose who consider their occupation to be professional, managerial, or technical account for over half (53%) of all business trips. This occupational category represents only about 40% of the general population. Sales or service workers account for the next largest share of business trips, 28%. On the other hand, clerical/administrative workers account for less than 4% of business trips even though they represent almost 12% of the population Those who consider their occupation to be professional, managerial, or technical account for over half (53%) of all business trips. This occupational category represents only about 40% of the general population. Sales or service workers account for the next largest share of business trips, 28%. On the other hand, clerical/administrative workers account for less than 4% of business trips even though they represent almost 12% of the population. ➢ About 55% of all business trips are made by individuals aged 30 to 49. Those in their thirties take 28% of the trips while comprising 16% of the population. Those in their forties

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