Marketing Plan for Old Age Home Business Model

3287 Words Jul 25th, 2013 14 Pages
MARKETING MANAGEMENT II
ASSIGNMENT 2

(WE ARE THERE) A senior citizen assistance services SUBMITTED TO: SUBMITTED BY: Prof.KAVITA PATHAK ABU UMAIR (01) AKANKSHA SRIVASTAVA(03) AMIT DUBEY(04) DIKSHA JHAMTANI(16) ITISHRI RAI(20) MOHD.ALEEM(32)

JAIPURIA INSTITUTE OF MANAGEMENT,LUCKNOW 2012-2014
ACKNOWLEDGEMENT
With profound sense of gratitude, we
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We seek to fulfill the following benefits that are important to its customers. * Professionalism: All employees will be well trained to exude professionalism from all of their actions and conversations. * Convenience: we will provide its services in the manner that is most convenient to the customer, including arranging for visits when n where the client wants. * Trustworthiness: Many people have legitimate concerns regarding services in their home and the possibility of theft and breakage. These concerns have been eliminated or significantly reduced through a comprehensive screening and training process for employees. Additionally, Tamanna's carries insurance designed to cover any loss that the customer may attribute to the company. MARKET TRENDS
The market trend in senior citizen services has shifted from individual service providers to companies. Years ago, most families had housewives who were responsible for the caretaking of the elders in home.. Less and less families these days have working couples who is in house are very busy, else they are outstationed. The trend is moving toward having a elders kept in old age homes

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