Marketing Plan for Perodua

2199 Words Apr 12th, 2011 9 Pages
PERODUA Corporate Information
Perusahaan Otomobil Kedua Sdn Bhd (PERODUA), established in 1993, is a joint venture company between Malaysian and Japanese partners. The shareholders of Perodua are UMW Corporation Sdn Bhd 38%, MBM Resources Berhad 20%, Daihatsu Motor Co. Ltd 20%, PNB Equity Resource Corporation Sdn Berhad 10%, Daihatsu (Malaysia) Sdn Bhd 5%, Mitsui & Co. Ltd 4.2% and Mitsui & Co, (Asia Pacific) Pte Ltd 2.8%.

The company started operations in 1994 and the ever so popular Perodua Kancil was introduced to the Malaysian market in August the same year. To date, the following vehicles have rolled out of the Perodua plant:
|[pic]The Perodua Rusa - March 1996
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|[pic] |Optimising benefits to customers and stakeholders |
|[pic] |Dedication towards social responsibility to community, the environment and development of competent workforce |
|[pic] |Uniqueness in our products |
|[pic] |Aspiration to glorify the name of Perodua |

In carrying out our Mission, we will always adhere to our Values:

|[pic] |Quality conscious |
|[pic] |Customer centric |
|[pic] |Respect |
|[pic] |Innovative and creative |
|[pic] |Professionalism |

Perodua Milestone

|Important milestones in the history of
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