Marketing Plan for Samsung Essay

1516 Words7 Pages
Introduction
Samsung Electronics Co., Ltd has proved to the world of business that they are one of the most advanced technology companies in terms of revenue. With more advancement in the technology which the present market can handle at this point, Samsung has made the way for the future in electronics industry. It is the largest mobile phone maker and television manufacturer.
Samsung’s New Toy
One of the most popular new “toys” in the electronics market today, is the unbelievable 3D TV. First 3D TV was launched in 2010 March, and has already had a significant impact on the electronics market (Wilson, 2010). With release earlier this year, Samsung has dominated the market, controlling approximately 90% of the total share. One
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Ability to market the brand name. Samsung has been able to position the market in such a way that it has marketed the brand name strategically. It has been named the “top rising brand by Interbrand and is the 9th most valuable brand” valued nearly $33 billion (Interbrand, 2012).

Weaknesses The Company might be able to market the product nicely or it might have been able to get a large market share but there are certain weaknesses which the company has. Some of them are listed below. Patent infringement. Samsung has a loose policy regarding the infringement of patents. The company’s patents were not done through a proper channel, thus ending up infringing Apple’s and other firms’ patents (Wikipedia, 2012). This outcome damaged Samsung’s reputation and suffered losses. Low profit margin. Samsung Electronics is the largest technology business in the world in terms of revenue. But its low profit margin was the result of low cost of their product and a price cut they had to endure (Wikipedia, 2012). Focus on too many products. This point could be the strength as well as the weakness. Samsung Electronic serves many industries with many different products in them. They lost their focus because there were competing in too many products and too many industries, which was their disadvantage over their competitors (Shaughnessy, 2013).
Opportunities
The technology is moving faster and faster, therefore electronics industries are still
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