Marketing Plan for Snap Fitness

General information on the fitness industry and fitness industry trends, including the sources you have used to find this information.

Anyone who has ever been inside a gym has seen roughly the same picture: weights, treadmills, elliptical, pull-up bars, hamstring curl stations, and that weird machine that no one is quite sure exactly what it works out, or how to use it, but the guy who looks like he could rip a car in half swears by it. For first time gym users this can be overwhelming and even a little intimidating. This along with the gym being crowded, and the fact that the gym can be just downright boring can lead some to bypassing the gym altogether. So for those of us who aren’t competing to be Mr. Olympia or competing in March Madness there has to be something else that doesn’t involve spending hours on the treadmill and lifting weights. I mean let’s face it, most

The risk of increasing monthly fees can deter current and potential clients from gaining and retaining memberships with Snap Fitness. However, increasing membership fees is easier that providing additives through an aggressive marketing campaign.

Nationally, Orangetheory Fitness is the fastest growing fitness franchise, at least partially due to the innovative ideas it brings to fitness. In detail, Orangetheory Fitness locations in Ann Arbor and nationally are effective in communicating the brand to community members using social media among other tactics. The reason that this brand strategy works is because of the niche industry that Orangetheory Fitness is in: a specialized fitness development program that is beyond just a gym. While there are other fitness centers out there that follow a similar strategy, none of them have established a sense of community, that’s Orangetheory’s competitive advantage.

Snap Fitness, a fitness business based in Minnesota, offers franchise opportunities. The opportunity comes with a start-up fee ranging from $60,000 to $184,000. The following items are included in the start-up fee:

Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.

Our company, Eli-Gar LTD. are the parent company of Gold’s Gym of South Texas and have been in the fitness industry since 2005. We have focused our growth in North Laredo and the Rio Grande Valley, however, in recent years our group have come to the realization that Laredo is a very different city from what it was 11 years ago. In the past, many businesses may not have deemed it financially responsible to invest their money in an underdeveloped area such as South Laredo, but times have changed and we feel that South Laredo deserve all the amenities and services that may currently only be offered in North Laredo.

While providing memberships to the community. This facility will provide a variety of fitness machines that are self-applicable to meet the requirements to experience a total body workout and provide services that maintain customer interest and spark customer loyalty.

The small town of Rapid City, South Dakota has a population of nearly 71,000 residents. The main employer to Rapid City is home to roughly 3,500 military veterans located at Ellsworth Air Force Base. When the term ‘military’ comes to mind, an assortment of words come to mind. Deployment. Family. War. Aircraft. To some though, the word fitness comes to mind first. Everyone knows that in order to be a member of the United States military, you must be fit. Every member of the Armed Forces know that they can be called upon at any time to perform an assortment of tasks, and being physically fit is a priority. Nearly every military base has a gym or fitness facility, but who wants to visit the base after hours to work out? How often do you catch yourself watching the clock, waiting for the hour hand to strike four so that you can check out for the day? Because of this, fitness facilities throughout the city is a hot topic amongst military veterans. Towards the end of 2015, Rapid City was home to three small-scale fitness centers. Because of the lack of choices, of course it made sense to charge steep prices. In December of 2015, that all changed with the arrival of Planet Fitness. Planet Fitness, founded in 1992, focused on reducing prices to compete against the other well-known brands. The organization is an American health and wellness franchise that focuses on a casual, yet personal, gym experience with no judgment or discomfort. Their ‘no judgment’ attitude

There are many benefits to the idea of having a gym for both dogs and their owners to come to. For one, there is no gym of this kind in the market today. There currently is such thing as doggy boot camp classes that are offered in bigger, more populated areas. These classes are again, for both dog and owner, but they are only offered outside and only at certain times each week. One benefit is that K9 Fitness is all indoors, so that weather will not ever have to be a factor in determining anyone’s ability to work out. The gym will be warm in the cold, winter months, and it will be cool in the hot, humid summers. This unique trait will help to draw people to the facility. Another benefit is the diverse amount of equipment offered in the gym, giving it the ability to meet everyone’s fitness needs. There will be free

Today, people are focused on living and eating for a healthier lifestyle. One of the fastest growing businesses in the United States is the health industry. Business owners are investing and purchasing fitness franchises that offer low-cost membership as well as convenient hours. Snap Fitness is one of those franchises that have over 1,400 locations worldwide. One of the reasons that Snap Fitness would be beneficial to invest in and also to purchase is because it is a growing industry. “Economically, the health club industry has proven to be recession-proof, as health-minded consumers continue to look for a high-quality workout solution that provides the best value for their buck.” (Snap Fitness, 2015) Snap Fitness provides an in-house

People choose to workout at Shred415 because it is more than just a workout, it is a lifestyle choice where branding has become essential. In an article written by Danielle Braff titled “Branded Gym Apparel as Status Symbol” she found that 50% of people who work out at Shred415 buy the apparel sold there, proving how fast branded items sell. The uniqueness of Shred415 that appeals to customers is the scientifically proven concept of high-intensity interval training with wild playlists and the best instructors. Shred415 has cultivated a brand that feels like a nightclub crossed with a running group and an aerobics class. Shred415 focuses on the most critical aspect of having a successful fitness club, fun, while giving an upscale experience

In today’s busy world, it can be hard to find the time to even think about one’s fitness, let alone actually do anything to maintain it. The average person has school, work, family, pets, and many more distractions in their life to ensure their fitness is left on the backburner. However, when the thought of exercise does eventually enter their mind, the thought that often comes forefront is that of the gym. The concept of a gym is simple, populate a building with the necessary equipment for a variety of physical activities, attracting people who want to get that perfect body or even just get back in shape. However, many people who have never frequented a gym often come up with a plethora of reasons not to go.

Psychographic profile for customers most likely to use the gym’ s services: (Min. 200 words required)

The fitness industry is one that is rarely thought of as an electronic industry. However, in recent years, more and more fitness related smartphone applications including workout planners, calorie counters, support forums, and many more fitness centered resources have become available to the public. This big move from time sensitive face-to-face fitness instruction to convenient face-to-screen instruction has changed the way that the fitness industry operates. With the rising rollout of fitness apps geared toward the convenience of the user, fitness instructors, personal trainers, and the like have had to go to extreme measures in order to keep up with the rapidly changing digital fitness environment. This paper will outline the evolution of the fitness industry to illustrate its move from an entirely brick and mortar operation to a largely electronic industry. This paper will also discuss the reasons behind the switch and the pros and cons associated with each way of getting fit.