Marketing Plan for Sonic

6426 Words Oct 24th, 2009 26 Pages
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INTRODUCTION

Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others. Perhaps the most important factor in successful marketing is marketing plan. A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line.

The purpose of this marketing plan is to clearly identify the direction that we have decided to take in order to MARKET our business - to promote our business, attract and retain customers and exploit identified marketplace
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More ideals than ever in the works which mean we should care for the time between introduction and pick production => We have foreseen this matter and have already planned for our second product launching – Sonic 2000.

• Unlimited opportunities for innovation

• Varying Research &Development budgets: Pay attention to R&D is one of the best way for the companies.

d. Behavior Factors

Consumer behavior is the most important factor which we need to concentrate. The more we understand this factor the more success for our business. In our case, we focus on the following elements:

• Users who want to enjoy a PDA with innovative and most up-to-date support services in order to perform their complicated tasks successfully while on the go.

• Users who willing to spend money on high-end and integrated products

e. Market needs & trends

“Trends Shaping the Business Landscape” - (Marketing memo-Philip Kotler and Kevin Lane Keller, 2009.

We can see how important role to study about market need & trends. We can see the opportunities for our product but it does not guarantee success, even the product is technically potential, especially, for telecommunication product like PDAs. We are going to launch a new product to the existing market, therefore, we need to understand fully about the needs and trend. Below are some of our main

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